Google
Case Studies
MercadoLibre delivers audience precision in Programmatic Guaranteed Deals
Overview
MercadoLibre delivers audience precision in Programmatic Guaranteed DealsGoogle |
Analytics & Modeling - Big Data Analytics | |
Retail E-Commerce | |
Sales & Marketing Business Operation | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
MercadoLibre saw a substantial lift in revenue after implementing targeting based on audience segments for programmatic deals. | |
Campaigns that utilized audience segments created in Google Analytics 360 produced over 60% higher RPMs than standard campaigns. | |
Across all deal types, Programmatic Direct delivered 2X higher RPMs than open auction impressions. | |
Quantitative Benefit
+60% lift in RPMs | |
25% of revenue for advertiser Magazine Luiza attributed to Programmatic Guaranteed campaign utilizing precise audience segments | |
40% of clicks delivered new visitors to Magazine Luiza | |