Google
Case Studies
Mango Dresses Up Its Mobile Results with Google Optimize 360
Overview
Mango Dresses Up Its Mobile Results with Google Optimize 360Google |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
E-Commerce Retail | |
Business Operation Sales & Marketing | |
Retail Store Automation Supply Chain Visibility | |
Data Science Services System Integration | |
Operational Impact
Mango was able to track exactly how many users reached each of these steps and see where users were exiting the purchase process. | |
The company was able to conduct website tests and track the entire customer experience across multiple devices, including mobile and tablet screens. | |
The information they gathered allowed them to further enhance the mobile shopping process. | |
Quantitative Benefit
Increased the number of users adding a product to their shopping cart by 49% | |
Boosted total mobile revenue by 3.9% | |
Saw a 4.5% uplift in mobile conversion rate | |