Fastly Case Studies MadeiraMadeira's Digital Transformation with Fastly's Solutions

	MadeiraMadeira's Digital Transformation with Fastly's Solutions Fastly

MadeiraMadeira's Digital Transformation with Fastly's Solutions

Fastly

Technology Category	Analytics & Modeling - Computer Vision Software Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices
Applicable Industries	Cement Construction & Infrastructure
Applicable Functions	Maintenance
Use Cases	Clinical Image Analysis Traffic Monitoring
Services	Cloud Planning, Design & Implementation Services
Challenge	MadeiraMadeira, an online marketplace specializing in home products and furniture, faced the challenge of improving online access for shoppers and providing reliable uptime. The company needed to expand its capacity to handle surges in website usage, especially during the COVID-19 pandemic when online traffic volume increased significantly. The company also faced difficulties in handling large volumes of images for its 2.3 million products. The process of compressing, resizing, and editing multiple images was time-consuming and inefficient. Additionally, MadeiraMadeira was looking to implement a multiple cloud strategy and tackle the offline market with a digital mindset. Read More
About Customer	MadeiraMadeira is a Brazil-based online marketplace that specializes in home products and furniture. Founded in 2009, the company is considered Brazil's answer to Wayfair and Ikea. With a valuation of $1 billion, MadeiraMadeira has experienced significant growth, including 100% year-on-year growth even during the pandemic. The company has a team of 200 developers who build systems in-house tailored to specific business area needs. MadeiraMadeira is known for its 'do it fast' mindset, which has enabled it to quickly adapt and take advantage of new technologies. Read More
Solution	MadeiraMadeira adopted Fastly's solutions to address its challenges. The company switched its CDN provider to Fastly, which provided more bandwidth and processing capacity. Fastly's CDN allowed 100% of traffic to pass through it, ensuring reliable connections and security. MadeiraMadeira also migrated its dynamic content, caching, and business rules to Fastly. Fastly's management dashboard helped the team program their own caching rules using VCL code. To handle the large volumes of images, MadeiraMadeira adopted Fastly's Image Optimiser, which automatically resizes and compresses images, reducing costs, improving productivity, and speeding up page load times. Fastly's DDoS protection also improved security without sacrificing performance. As part of its digital transformation, MadeiraMadeira implemented a multiple cloud strategy and expanded to physical guide stores while maintaining its online presence. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices

Applicable Industries

Cement

Construction & Infrastructure

Applicable Functions

Maintenance

Use Cases

Clinical Image Analysis

Traffic Monitoring

Services

Cloud Planning, Design & Implementation Services

Challenge

MadeiraMadeira, an online marketplace specializing in home products and furniture, faced the challenge of improving online access for shoppers and providing reliable uptime. The company needed to expand its capacity to handle surges in website usage, especially during the COVID-19 pandemic when online traffic volume increased significantly. The company also faced difficulties in handling large volumes of images for its 2.3 million products. The process of compressing, resizing, and editing multiple images was time-consuming and inefficient. Additionally, MadeiraMadeira was looking to implement a multiple cloud strategy and tackle the offline market with a digital mindset.

About Customer

MadeiraMadeira is a Brazil-based online marketplace that specializes in home products and furniture. Founded in 2009, the company is considered Brazil's answer to Wayfair and Ikea. With a valuation of $1 billion, MadeiraMadeira has experienced significant growth, including 100% year-on-year growth even during the pandemic. The company has a team of 200 developers who build systems in-house tailored to specific business area needs. MadeiraMadeira is known for its 'do it fast' mindset, which has enabled it to quickly adapt and take advantage of new technologies.

Solution

MadeiraMadeira adopted Fastly's solutions to address its challenges. The company switched its CDN provider to Fastly, which provided more bandwidth and processing capacity. Fastly's CDN allowed 100% of traffic to pass through it, ensuring reliable connections and security. MadeiraMadeira also migrated its dynamic content, caching, and business rules to Fastly. Fastly's management dashboard helped the team program their own caching rules using VCL code. To handle the large volumes of images, MadeiraMadeira adopted Fastly's Image Optimiser, which automatically resizes and compresses images, reducing costs, improving productivity, and speeding up page load times. Fastly's DDoS protection also improved security without sacrificing performance. As part of its digital transformation, MadeiraMadeira implemented a multiple cloud strategy and expanded to physical guide stores while maintaining its online presence.

Impact #1	The adoption of Fastly's solutions has significantly improved MadeiraMadeira's operations. The company was able to handle an unprecedented volume of online traffic during the pandemic, ensuring reliable connections and security. The migration to Fastly's CDN and the use of its management dashboard have made it easier for the team to program their own caching rules. The use of Fastly's Image Optimiser has streamlined the handling of large volumes of images, improving productivity and reducing costs. Fastly's DDoS protection has also enhanced security, especially during high-traffic periods like Black Friday. Furthermore, the implementation of a multiple cloud strategy and the expansion to physical guide stores have positioned MadeiraMadeira for continued growth.

Impact #1

The adoption of Fastly's solutions has significantly improved MadeiraMadeira's operations. The company was able to handle an unprecedented volume of online traffic during the pandemic, ensuring reliable connections and security. The migration to Fastly's CDN and the use of its management dashboard have made it easier for the team to program their own caching rules. The use of Fastly's Image Optimiser has streamlined the handling of large volumes of images, improving productivity and reducing costs. Fastly's DDoS protection has also enhanced security, especially during high-traffic periods like Black Friday. Furthermore, the implementation of a multiple cloud strategy and the expansion to physical guide stores have positioned MadeiraMadeira for continued growth.

Benefit #1	MadeiraMadeira increased its conversion rate by 20%
Benefit #2	The page load time improved by 20%
Benefit #3	Fastly's Image Optimiser reduced the need for storage space by handling one image per product instead of multiple images

Benefit #1

MadeiraMadeira increased its conversion rate by 20%

Benefit #2

The page load time improved by 20%

Benefit #3

Fastly's Image Optimiser reduced the need for storage space by handling one image per product instead of multiple images

Download PDF Version

Overview

MadeiraMadeira's Digital Transformation with Fastly's Solutions

Operational Impact

Quantitative Benefit