TIBCO Software Case Studies Macy’s Directs Millennial Traffic with TIBCO Cloud API Management

	Macy’s Directs Millennial Traffic with TIBCO Cloud API Management TIBCO Software

Macy’s Directs Millennial Traffic with TIBCO Cloud API Management

TIBCO Software

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	Macy’s needed to adapt to the increasing mobile traffic and provide a seamless mobile experience. The company faced challenges with optimizing their mobile site, which was not frequently used due to slow speeds and lack of optimization. The impact of not resolving these issues would be dissatisfied customers, decreased brand identity, lower sales, and higher customer turnover. Read More
About Customer	Macy’s is a well-known American department store chain with a rich history dating back to 1858. The company operates numerous stores across the United States and has a significant online presence. Macy’s is committed to providing an exceptional customer experience, both in-store and online. The company has a strong focus on innovation and technology to meet the evolving needs of its customers, particularly the millennial market. Macy’s aims to be a leader in the retail industry by leveraging advanced technologies to enhance customer satisfaction and drive sales. Read More
Solution	Macy’s implemented TIBCO Cloud API Management to develop innovative mobile application features aimed at the millennial market. The solution included building lightweight APIs using modern, high-speed RESTful services to deliver data quickly to customers. Macy’s also integrated social networks and introduced features like image search within their mobile app. TIBCO Cloud API Management provided Macy’s with the ability to monitor API usage, quickly release documentation to developers, and ensure security through key management. TIBCO Professional Services facilitated the adoption of TIBCO Cloud API Management - Local Edition, which operates behind Macy’s firewall, enhancing the speed and efficiency of their internal applications. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

Macy’s needed to adapt to the increasing mobile traffic and provide a seamless mobile experience. The company faced challenges with optimizing their mobile site, which was not frequently used due to slow speeds and lack of optimization. The impact of not resolving these issues would be dissatisfied customers, decreased brand identity, lower sales, and higher customer turnover.

About Customer

Macy’s is a well-known American department store chain with a rich history dating back to 1858. The company operates numerous stores across the United States and has a significant online presence. Macy’s is committed to providing an exceptional customer experience, both in-store and online. The company has a strong focus on innovation and technology to meet the evolving needs of its customers, particularly the millennial market. Macy’s aims to be a leader in the retail industry by leveraging advanced technologies to enhance customer satisfaction and drive sales.

Solution

Macy’s implemented TIBCO Cloud API Management to develop innovative mobile application features aimed at the millennial market. The solution included building lightweight APIs using modern, high-speed RESTful services to deliver data quickly to customers. Macy’s also integrated social networks and introduced features like image search within their mobile app. TIBCO Cloud API Management provided Macy’s with the ability to monitor API usage, quickly release documentation to developers, and ensure security through key management. TIBCO Professional Services facilitated the adoption of TIBCO Cloud API Management - Local Edition, which operates behind Macy’s firewall, enhancing the speed and efficiency of their internal applications.

Impact #1	Macy’s APIs are central to their business, serving numerous internal applications and enhancing customer experience by providing faster service and recommendations.
Impact #2	The optimized mobile web, which receives the highest traffic, ensures customers spend more time purchasing products, leading to a better customer experience.
Impact #3	APIs have enabled Macy’s internal developers to quickly launch new products, such as the image search feature in the iOS app, catering to the millennial market.

Impact #1

Macy’s APIs are central to their business, serving numerous internal applications and enhancing customer experience by providing faster service and recommendations.

Impact #2

The optimized mobile web, which receives the highest traffic, ensures customers spend more time purchasing products, leading to a better customer experience.

Impact #3

APIs have enabled Macy’s internal developers to quickly launch new products, such as the image search feature in the iOS app, catering to the millennial market.

Benefit #1	Increased conversion rate due to improved checkout experience.
Benefit #2	Ability to handle increased API calls during peak sales periods, such as Black Friday.

Benefit #1

Increased conversion rate due to improved checkout experience.

Benefit #2

Ability to handle increased API calls during peak sales periods, such as Black Friday.

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Overview

Macy’s Directs Millennial Traffic with TIBCO Cloud API Management

Operational Impact

Quantitative Benefit