Aptean Case Studies MACNY Organizes and Streamlines Its Processes to Create More Time for Member Services

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	MACNY Organizes and Streamlines Its Processes to Create More Time for Member Services Aptean

MACNY Organizes and Streamlines Its Processes to Create More Time for Member Services

Aptean

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration
Challenge	The Manufacturers Association of Central New York (MACNY) had been using the same association management system for 10 years, but it didn't provide the modern features and functionality they needed. The system was also missing key member relationship and new member development functionality, including web capabilities to process online dues, events transactions, and sell MACNY professional services. Read More
About Customer	The Manufacturers Association of Central New York (MACNY) is a trade association representing industrial manufacturing companies, as well as accounting firms, insurance agencies, law firms, financial institutions, and other businesses that support manufacturers. It is one of the oldest manufacturer associations in the industry, representing 350 businesses and 55,000 workers across nineteen counties in Upstate New York. MACNY hosts more than 250 quality training and educational events annually. Read More
Solution	MACNY implemented gomembers On Demand Association Management System (AMS) to improve its member relationship and online service capabilities, while streamlining key processes. gomembers On Demand AMS provides MACNY with user-friendly processes that can be scaled to their needs. By switching to gomembers On Demand, MACNY can concentrate on serving members and improving the industry, rather than maintaining an out-of-date system. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Challenge

The Manufacturers Association of Central New York (MACNY) had been using the same association management system for 10 years, but it didn't provide the modern features and functionality they needed. The system was also missing key member relationship and new member development functionality, including web capabilities to process online dues, events transactions, and sell MACNY professional services.

About Customer

The Manufacturers Association of Central New York (MACNY) is a trade association representing industrial manufacturing companies, as well as accounting firms, insurance agencies, law firms, financial institutions, and other businesses that support manufacturers. It is one of the oldest manufacturer associations in the industry, representing 350 businesses and 55,000 workers across nineteen counties in Upstate New York. MACNY hosts more than 250 quality training and educational events annually.

Solution

MACNY implemented gomembers On Demand Association Management System (AMS) to improve its member relationship and online service capabilities, while streamlining key processes. gomembers On Demand AMS provides MACNY with user-friendly processes that can be scaled to their needs. By switching to gomembers On Demand, MACNY can concentrate on serving members and improving the industry, rather than maintaining an out-of-date system.

Impact #1	The Process Management feature organized and streamlined three processes: managing the sale of services, increasing service use among members, and managing member orientations.
Impact #2	With gomembers On Demand, MACNY can now respond to member policy and regulatory questions by using the task capabilities to record, monitor, and respond more effectively.

Impact #1

The Process Management feature organized and streamlined three processes: managing the sale of services, increasing service use among members, and managing member orientations.

Impact #2

With gomembers On Demand, MACNY can now respond to member policy and regulatory questions by using the task capabilities to record, monitor, and respond more effectively.

Benefit #1	The implementation increased both the number of events and attendance at these events by 30%.

Benefit #1

The implementation increased both the number of events and attendance at these events by 30%.

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Overview

MACNY Organizes and Streamlines Its Processes to Create More Time for Member Services

Operational Impact

Quantitative Benefit