Google
Case Studies
Luxury retailer Reebonz reaches fashion savvy shoppers with Google Analytics 360 and DoubleClick Search
Overview
Luxury retailer Reebonz reaches fashion savvy shoppers with Google Analytics 360 and DoubleClick SearchGoogle |
Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Demand Planning & Forecasting Retail Store Automation | |
Data Science Services | |
Operational Impact
Gained a single view of their customers using the User ID override feature in Google Analytics 360. | |
Enabled review and analysis of the full customer journey directly in Google Analytics 360. | |
Revealed that when mobile web was part of the purchase path, conversions improved up to 2.8 times. | |
Quantitative Benefit
55.4% increase in search marketing return on ad spend (ROAS) | |
20% increase in search marketing transactions | |