Google
Case Studies
Luxury marketplace 1stdibs reaches new heights with Google Analytics 360
Overview
Luxury marketplace 1stdibs reaches new heights with Google Analytics 360Google |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
E-Commerce Retail | |
Business Operation Sales & Marketing | |
Inventory Management Supply Chain Visibility | |
Data Science Services System Integration | |
Operational Impact
1stdibs saw a 47% lift in transactions on paid media campaigns and a 10% gain in overall return on ad spend (ROAS). | |
Newly optimized email strategies led to a 34% increase in email click-through rates. | |
1stdibs was able to define different visitor and customer groups by new attributes and compare them against each other. | |
Quantitative Benefit
47% lift in paid media performance | |
10% more return on ad spend (ROAS) | |
34% increase in email click-through rates | |