Longwood University Uses Trumpia for Volunteer Coordination

Longwood University chose to use Trumpia, a text messaging platform, to coordinate volunteers and communicate with attendees and students. With Trumpia, Longwood was able to engage volunteers with the most immediate communication channel, texting. They used it to confirm shifts, send important notifications, and inform attendees of live T.V. times. They were able to collect a little over 1000 volunteers, which is about a fifth of their total undergraduate population. From that pool, they were even able to apply Trumpia's Smart Targeting tool to send messages to specific groups of volunteers. For example, they made a list of all media-credentialed volunteers, so they could find a Spanish-speaking student with media credentials to be interviewed for one of the Spanish networks. They also used texting to easily notify all the students who lived in dorms that had to be emptied for the debate when they were allowed to return to their rooms.