The European market was in turmoil due to the horsemeat scandal. This crisis had the potential to negatively impact various industries, including the automobile sector. MINI, a renowned car manufacturer, was faced with the challenge of navigating this crisis while maintaining its brand image and customer engagement. The company needed a swift and effective strategy to address the situation and ensure its market presence was not adversely affected. The challenge was to create a content marketing strategy that was timely, relevant, and engaging enough to capture the attention of the public amidst the ongoing scandal.
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