Iris
Case Studies
Leveraging IoT in Advertising: A Case Study on Chang Beer's Lamiat Campaign
Overview
Operational Impact
The campaign successfully established Chang Beer as the de-facto Thai beer, steeped in heritage, tradition, and a brewing method that is distinctively Thai. It effectively communicated the concept of Lamiat, a philosophy that is central to Thai culture and the brand itself. The campaign also showcased the brand's commitment to continuous refinement and perfection, both in its products and its advertising strategies. By leveraging a combination of traditional advertising, digital platforms, and social media, the campaign was able to reach a wide audience and resonate with consumers on a global scale. | |