Nintex Case Studies Lands’ End: Streamlining Custom Orders with IoT
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Lands’ End: Streamlining Custom Orders with IoT

Nintex
Wearables - Smart Clothing
Apparel
Retail
Procurement
Product Research & Development
Personnel Tracking & Monitoring
Time Sensitive Networking
Cloud Planning, Design & Implementation Services
Lands’ End, a renowned international retailer, was facing a significant challenge in managing custom orders for logoed apparel. The process was manual, time-consuming, and prone to errors, leading to delays in delivering orders to customers and increased costs. The company had to handle individual custom orders as quickly and reliably as it handled standard orders to keep corporate customers satisfied. The custom order process involved communicating instructions for special orders within the company and to international suppliers and customers via email and phone. This resulted in a six-to-eight-week process to deliver customers’ orders. If the order wasn't right, the process had to start over, leading to 100% rework, 100% more cost, and a 100% delay.
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Lands’ End is an international retailer known for its high-quality, comfortable, and value-for-money casual clothing and related products. To businesses, from single entrepreneurs to Fortune 500 companies, Lands’ End is known for its tailored and business-casual logoed apparel for office wear, trade shows, and company events. More than 100,000 airline personnel wear uniforms provided by Lands’ End. The company also provides outerwear and related clothing to meteorologists at a major network. However, the company had to handle individual custom orders as quickly and reliably as it handled standard orders to keep corporate customers satisfied.
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To address this challenge, Lands’ End turned to Nintex and Nintex solution provider Boost Strategy Partners. They used Nintex Workflow and Nintex Forms for SharePoint and Nintex Workflow Cloud, along with Six Sigma principles, to create a streamlined, end-to-end process that was faster, more accurate, and more cost-effective. The new workflow began with a customer call to the Lands’ End service center. The Customer Care Consultant recorded the customer’s order using Nintex Forms, which initiated the transmission of a custom order sizing form to the customer via Nintex Workflow Cloud. The completed form was sent back to Lands’ End, approved by staff, and routed to a vendor for manufacturing, along with a due date assigned by the solution. The vendor sent the completed order to Lands’ End, which approved it and sent it to the customer. Every step of the process was time-stamped for monitoring and analysis.
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The implementation of the Nintex-based custom order process had a significant impact on Lands’ End’s operations. The company's most crucial KPIs—time-to-benefit, productivity, and accuracy—all improved. The solution completely eliminated manual work from operations and merchandising teams. The data collected by the solution enabled the sourcing team to gain better insights into vendor performance on meeting deadlines, completing orders accurately, and ensuring customers were satisfied with every interaction they had with the company. Lands’ End used these insights to provide vendors with constructive feedback to improve their performance. The company acknowledged the significant role of Boost’s expertise in the success of its Nintex projects.
76% reduction in workflow steps, down to just 25 steps
Delivers 120% ROI
Boosts special-order accuracy to 95%, up from 50%, reducing the need for rework
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