Iris Case Studies Lamborghini's Innovative IoT Marketing Strategy: The Self/Less Experience

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	Lamborghini's Innovative IoT Marketing Strategy: The Self/Less Experience Iris

Lamborghini's Innovative IoT Marketing Strategy: The Self/Less Experience

Iris

Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Track & Trace of Assets
Challenge	Lamborghini, a renowned luxury car manufacturer, was seeking to expand its online community and digital presence. The company aimed to reach a new generation of fans and engage with them in a unique and exciting way. The challenge was to create a marketing strategy that would not only attract the attention of this younger demographic but also encourage them to interact and engage with the brand. Lamborghini wanted to leverage the buzz around the film Self/Less and create a digital series that would challenge influencers to take on a new identity, thus creating a unique and immersive experience. Read More
About Customer	The customer in this case is Lamborghini, a world-renowned Italian brand and manufacturer of luxury sports cars and SUVs. Known for its unique designs and high-performance vehicles, Lamborghini has a strong reputation in the automotive industry. The company is always looking for innovative ways to engage with its customers and fans, and to expand its reach to new demographics. In this case, Lamborghini was seeking to grow its online community and reach a younger generation of fans through a unique and engaging marketing strategy. Read More
Solution	Lamborghini partnered with Focus Features and created the Self/Less x Lamborghini Experience. The company sponsored a pre-screening of the film Self/Less at the Playboy Mansion, where attendees were given a key to a Lamborghini. However, only three keys could start an engine. The winners found a confidential dossier in their vehicle, which contained a new identity and instructions for the next 24 hours. The winners were led on an exciting journey, receiving VIP treatment and gifts, which they shared on social media in real time. The entire experience was documented and shared across Lamborghini's social channels, including Facebook, Instagram, Twitter, and YouTube, thus creating a buzz and engaging the online community. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Track & Trace of Assets

Challenge

Lamborghini, a renowned luxury car manufacturer, was seeking to expand its online community and digital presence. The company aimed to reach a new generation of fans and engage with them in a unique and exciting way. The challenge was to create a marketing strategy that would not only attract the attention of this younger demographic but also encourage them to interact and engage with the brand. Lamborghini wanted to leverage the buzz around the film Self/Less and create a digital series that would challenge influencers to take on a new identity, thus creating a unique and immersive experience.

About Customer

The customer in this case is Lamborghini, a world-renowned Italian brand and manufacturer of luxury sports cars and SUVs. Known for its unique designs and high-performance vehicles, Lamborghini has a strong reputation in the automotive industry. The company is always looking for innovative ways to engage with its customers and fans, and to expand its reach to new demographics. In this case, Lamborghini was seeking to grow its online community and reach a younger generation of fans through a unique and engaging marketing strategy.

Solution

Lamborghini partnered with Focus Features and created the Self/Less x Lamborghini Experience. The company sponsored a pre-screening of the film Self/Less at the Playboy Mansion, where attendees were given a key to a Lamborghini. However, only three keys could start an engine. The winners found a confidential dossier in their vehicle, which contained a new identity and instructions for the next 24 hours. The winners were led on an exciting journey, receiving VIP treatment and gifts, which they shared on social media in real time. The entire experience was documented and shared across Lamborghini's social channels, including Facebook, Instagram, Twitter, and YouTube, thus creating a buzz and engaging the online community.

Impact #1	The Self/Less x Lamborghini Experience was a unique and innovative marketing strategy that allowed Lamborghini to engage with a new generation of fans in a unique and exciting way. By creating an immersive experience, the company was able to generate buzz and excitement around the brand, and encourage participants to share their experiences on social media. This not only helped to grow Lamborghini's online community, but also increased the brand's visibility and reach. The strategy also showcased Lamborghini's commitment to innovation and creativity, further strengthening its reputation in the industry.

Impact #1

The Self/Less x Lamborghini Experience was a unique and innovative marketing strategy that allowed Lamborghini to engage with a new generation of fans in a unique and exciting way. By creating an immersive experience, the company was able to generate buzz and excitement around the brand, and encourage participants to share their experiences on social media. This not only helped to grow Lamborghini's online community, but also increased the brand's visibility and reach. The strategy also showcased Lamborghini's commitment to innovation and creativity, further strengthening its reputation in the industry.

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Overview

Lamborghini's Innovative IoT Marketing Strategy: The Self/Less Experience

Operational Impact