Automobili Lamborghini, a renowned luxury car manufacturer, annually organizes a flagship loyalty event, Lamborghini Giro, for its most loyal and enthusiast customers. The event, which typically sells out in 24 hours, involves a five-day, four-night multi-city trip across some of the most breathtaking highways of North America. The challenge was to maintain Lamborghini’s premium brand standard while refreshing the identity of the Giro event each year, depending on the location. The event needed to not only highlight the impressive cars but also the Lamborghini Lifestyle. The company sought to create a unique and memorable experience for the 20 exclusive guests, who were to travel from Colorado Springs, CO to Taos, NM, concluding at the Four Seasons in Santa Fe, NM.
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