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Case Studies
Klarna tracks third-party iframe with Universal Analytics’ cookieless approach
Overview
Klarna tracks third-party iframe with Universal Analytics’ cookieless approachGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Big Data Analytics | |
Finance & Insurance Retail | |
Sales & Marketing Business Operation | |
Supply Chain Visibility Fraud Detection | |
Data Science Services System Integration | |
Operational Impact
With Universal Analytics features, Klarna ensures iframe tracking is complete across all browsers. | |
By using the virtual pageviews as URL goals and funnel steps, goal flow visualizations are used to find bottlenecks in the checkout flow. | |
The new custom dimensions and metrics together with ecommerce tracking mean that reports can now be set up to reveal how each merchant’s cart value correlates to its final transaction value. | |
Quantitative Benefit
Complete tracking across all browsers, including those that prevent third-party cookies by default. | |
Ability to analyze customer purchase flow and perform merchant segmentation. | |
Ability to get a complete global overview of customer interactions and transactions. | |