CDNetworks Case Studies King Jouet upgrades its website to handle seasonal surges in demand, thanks to CDNetworks

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	King Jouet upgrades its website to handle seasonal surges in demand, thanks to CDNetworks CDNetworks

King Jouet upgrades its website to handle seasonal surges in demand, thanks to CDNetworks

CDNetworks

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services
Challenge	King Jouet, a major toy retailer, operates an e-commerce website that experiences a significant surge in traffic during the holiday season. The number of page views increases by a factor of eight in November-December, with sales during the first ten days of December equivalent to the entire month of January. The company needed a solution to manage these seasonal traffic spikes without investing in additional servers. Previously, King Jouet had used another content delivery network, but it was costly. Read More
About Customer	King Jouet is a leading toy retailer based in France. Founded in 1989, the company operates over 200 stores, including seven in Switzerland. Its e-commerce website, www.king-jouet.com, is an integral part of its business, offering a reservation service where customers can reserve items online and purchase them in their nearest King Jouet store. In 2013, the service was expanded to include a click-and-collect option, allowing customers to buy items online and pick them up at the nearest store. Due to the highly seasonal nature of the toy retailing business, the website sees a surge in traffic just before the Christmas holidays. Read More
Solution	To manage the seasonal traffic surge, King Jouet decided to use CDNetworks' content delivery network. The network stores objects in cache for seven days, and CDNetworks’ own IT infrastructure absorbs the seasonal spikes in traffic. This solution allows King Jouet to control seasonal traffic spikes without investing in additional servers. CDNetworks' caching system provides a stable, reliable e-commerce website, ensuring that customers can buy items online without experiencing slow website load, delays, or interruption, even during the Christmas rush. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Challenge

King Jouet, a major toy retailer, operates an e-commerce website that experiences a significant surge in traffic during the holiday season. The number of page views increases by a factor of eight in November-December, with sales during the first ten days of December equivalent to the entire month of January. The company needed a solution to manage these seasonal traffic spikes without investing in additional servers. Previously, King Jouet had used another content delivery network, but it was costly.

About Customer

King Jouet is a leading toy retailer based in France. Founded in 1989, the company operates over 200 stores, including seven in Switzerland. Its e-commerce website, www.king-jouet.com, is an integral part of its business, offering a reservation service where customers can reserve items online and purchase them in their nearest King Jouet store. In 2013, the service was expanded to include a click-and-collect option, allowing customers to buy items online and pick them up at the nearest store. Due to the highly seasonal nature of the toy retailing business, the website sees a surge in traffic just before the Christmas holidays.

Solution

To manage the seasonal traffic surge, King Jouet decided to use CDNetworks' content delivery network. The network stores objects in cache for seven days, and CDNetworks’ own IT infrastructure absorbs the seasonal spikes in traffic. This solution allows King Jouet to control seasonal traffic spikes without investing in additional servers. CDNetworks' caching system provides a stable, reliable e-commerce website, ensuring that customers can buy items online without experiencing slow website load, delays, or interruption, even during the Christmas rush.

Impact #1	King Jouet now has an IT infrastructure that expands website capacity to handle the holiday season.
Impact #2	The company has a system that is four to five times better value than the previous CDN.
Impact #3	The website performance is stable and reliable, even during peak traffic periods.

Impact #1

King Jouet now has an IT infrastructure that expands website capacity to handle the holiday season.

Impact #2

The company has a system that is four to five times better value than the previous CDN.

Impact #3

The website performance is stable and reliable, even during peak traffic periods.

Benefit #1	The cost of the CDN solution from CDNetworks is four to five times less than the previous CDN used by King Jouet.

Benefit #1

The cost of the CDN solution from CDNetworks is four to five times less than the previous CDN used by King Jouet.

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Overview

King Jouet upgrades its website to handle seasonal surges in demand, thanks to CDNetworks

Operational Impact

Quantitative Benefit