Information Builders Case Studies Keeping Information Fresh at Utz Quality Foods

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	Keeping Information Fresh at Utz Quality Foods Information Builders

Keeping Information Fresh at Utz Quality Foods

Information Builders

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Food & Beverage
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Data Science Services
Challenge	Utz Quality Foods, a snack food company, faced the challenge of keeping decision-makers informed of sales and distribution information, obtained daily from a widely dispersed sales force. The company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods. The company needed a system that allows managers to quickly gather and analyze current sales and distribution information. Read More
About Customer	Utz Quality Foods, Inc. is a national player in the consumer packaged goods industry, servicing large retail customers like Sam’s Club and Costco as well as major supermarket chains. The company coordinates sales and production of over 20,000 pounds of potato chips every hour, and manages more than 700 plus delivery routes to 30,000 stores. The Hanover, Pennsylvania-based company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods. Read More
Solution	Utz Quality Foods harnessed the power of BI to create a Web-based system that generates reports based on data gathered from hand-held devices in the field, so managers can quickly access and analyze timely information. The company uses WebFOCUS to coordinate the timing among its production, marketing, sales, and distribution operations. WebFOCUS is at the heart of a system called UtzFOCUS, which allows managers to quickly gather and analyze current sales and distribution information. Authorized users can determine how much of a certain product is selling on any given day, how much was sold into a particular store or chain, at what price, and in response to what promotions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Data Science Services

Challenge

Utz Quality Foods, a snack food company, faced the challenge of keeping decision-makers informed of sales and distribution information, obtained daily from a widely dispersed sales force. The company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods. The company needed a system that allows managers to quickly gather and analyze current sales and distribution information.

About Customer

Utz Quality Foods, Inc. is a national player in the consumer packaged goods industry, servicing large retail customers like Sam’s Club and Costco as well as major supermarket chains. The company coordinates sales and production of over 20,000 pounds of potato chips every hour, and manages more than 700 plus delivery routes to 30,000 stores. The Hanover, Pennsylvania-based company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods.

Solution

Utz Quality Foods harnessed the power of BI to create a Web-based system that generates reports based on data gathered from hand-held devices in the field, so managers can quickly access and analyze timely information. The company uses WebFOCUS to coordinate the timing among its production, marketing, sales, and distribution operations. WebFOCUS is at the heart of a system called UtzFOCUS, which allows managers to quickly gather and analyze current sales and distribution information. Authorized users can determine how much of a certain product is selling on any given day, how much was sold into a particular store or chain, at what price, and in response to what promotions.

Impact #1	Significant company growth
Impact #2	Improvements in distribution and sales processes
Impact #3	Ability to make more rapid decisions

Impact #1

Significant company growth

Impact #2

Improvements in distribution and sales processes

Impact #3

Ability to make more rapid decisions

Benefit #1	Utz processes the information in batch mode each night
Benefit #2	A fresh batch of information is available for self-service reporting every morning

Benefit #1

Utz processes the information in batch mode each night

Benefit #2

A fresh batch of information is available for self-service reporting every morning

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Overview

Keeping Information Fresh at Utz Quality Foods

Operational Impact

Quantitative Benefit