TIBCO Software Case Studies KB Card Charges Ahead with Marketing Innovation

	KB Card Charges Ahead with Marketing Innovation TIBCO Software

KB Card Charges Ahead with Marketing Innovation

TIBCO Software

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Machine Learning Application Infrastructure & Middleware - Data Visualization Application Infrastructure & Middleware - Event-Driven Application
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	Since 2000, the credit card industry in South Korea has grown rapidly, with credit card charges accounting for almost 80% of family expenditures. With 22 credit card companies in the market, competition is fierce. KB Card's existing campaign system was limited, sending non-customized offers via text messages, which were often seen as spam. This damaged the company's reputation and customer satisfaction. The company needed a way to reach the right customer at the right time with personalized offers to stand out in a highly competitive market. Read More
About Customer	KB Card is a subsidiary of KB Financial Group, South Korea’s number one comprehensive financial group responsible for banking, securities, insurance, and credit cards. KB Card has been a significant player in the South Korean credit card industry, which has seen rapid growth since 2000. The company aims to enhance customer satisfaction and experience through innovative marketing strategies. With a focus on leveraging big data and advanced analytics, KB Card seeks to differentiate itself in a market with 22 competing credit card companies. The company is committed to providing personalized offers and improving customer engagement through real-time marketing technologies. Read More
Solution	KB Card set three marketing goals: delivering the right offer to the right person at the right time, personalizing offers based on customer behavior derived from big data, and using advanced analytics with data visualization. They partnered with TIBCO to implement a real-time marketing platform. The first project established data visualization capabilities, allowing the company to run approximately 130 campaign scenarios simultaneously. The second project upgraded the system to run more scenarios without hardware extensions. The third project used machine learning to automate scenarios and create personalized algorithms and models. With TIBCO Spotfire analytics and TIBCO BusinessEvents event processing, KB Card can analyze customer historical data and send personalized offers in real time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Machine Learning

Application Infrastructure & Middleware - Data Visualization

Application Infrastructure & Middleware - Event-Driven Application

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

Since 2000, the credit card industry in South Korea has grown rapidly, with credit card charges accounting for almost 80% of family expenditures. With 22 credit card companies in the market, competition is fierce. KB Card's existing campaign system was limited, sending non-customized offers via text messages, which were often seen as spam. This damaged the company's reputation and customer satisfaction. The company needed a way to reach the right customer at the right time with personalized offers to stand out in a highly competitive market.

About Customer

KB Card is a subsidiary of KB Financial Group, South Korea’s number one comprehensive financial group responsible for banking, securities, insurance, and credit cards. KB Card has been a significant player in the South Korean credit card industry, which has seen rapid growth since 2000. The company aims to enhance customer satisfaction and experience through innovative marketing strategies. With a focus on leveraging big data and advanced analytics, KB Card seeks to differentiate itself in a market with 22 competing credit card companies. The company is committed to providing personalized offers and improving customer engagement through real-time marketing technologies.

Solution

KB Card set three marketing goals: delivering the right offer to the right person at the right time, personalizing offers based on customer behavior derived from big data, and using advanced analytics with data visualization. They partnered with TIBCO to implement a real-time marketing platform. The first project established data visualization capabilities, allowing the company to run approximately 130 campaign scenarios simultaneously. The second project upgraded the system to run more scenarios without hardware extensions. The third project used machine learning to automate scenarios and create personalized algorithms and models. With TIBCO Spotfire analytics and TIBCO BusinessEvents event processing, KB Card can analyze customer historical data and send personalized offers in real time.

Impact #1	Vastly improved marketing capabilities, with the ability to run up to 300 campaign scenarios simultaneously.
Impact #2	Minimized dependency on IT, enabling marketers to design campaigns directly using drag-and-drop interfaces.
Impact #3	Real-time campaign monitoring, allowing marketers to see customer reactions almost instantly and perform various analyses through self-service.

Impact #1

Vastly improved marketing capabilities, with the ability to run up to 300 campaign scenarios simultaneously.

Impact #2

Minimized dependency on IT, enabling marketers to design campaigns directly using drag-and-drop interfaces.

Impact #3

Real-time campaign monitoring, allowing marketers to see customer reactions almost instantly and perform various analyses through self-service.

Benefit #1	Increased sales by approximately 600 million US dollars in the last year.

Benefit #1

Increased sales by approximately 600 million US dollars in the last year.

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Overview

KB Card Charges Ahead with Marketing Innovation

Operational Impact

Quantitative Benefit