Trumpia Case Studies Katch Case Study

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	Katch Case Study Trumpia

Katch Case Study

Trumpia

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Sales & Marketing
Services	System Integration
Challenge	Katch, a software company, was handling messaging for one of their clients, an insurance provider. The insurance provider was receiving a large volume of emails from insurance customers. Due to the sheer number of messages, a significant amount of time was needed to organize, categorize, and respond to inbound messages. This led to low response times and missed opportunities. The challenge was to find a way to manage the high volume of messages in a more efficient and effective manner. Read More
About Customer	Katch is an award-winning software company known for enabling brands to engage and monetize visitors to their website, even those that do not transact. They offer a premium service for larger clients, working as a marketing agency and sending messages on their behalf. One of their clients is an insurance provider who was receiving a large volume of emails from insurance customers. Katch was responsible for handling these messages, which required a significant amount of time to organize, categorize, and respond to. Read More
Solution	Katch first tested the efficacy of texting by manually sending messages such as enrollment deadline reminders, insurance quotes, and agent information. After experiencing positive results, they decided to apply Trumpia’s automation tools. This allowed them to send the right messages to the right recipients at the right time, all automatically. Whenever their insurance client submitted a lead, they would have Trumpia’s software automatically sort based on their gender, DOB, zip code, state of residence, household size, and lead opt-in date, so they could send more relevant and targeted messages to them. These messages ranged from one-time messages, to multiple messages set on specific days to manage a real time lifecycle of a client. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Sales & Marketing

Services

System Integration

Challenge

Katch, a software company, was handling messaging for one of their clients, an insurance provider. The insurance provider was receiving a large volume of emails from insurance customers. Due to the sheer number of messages, a significant amount of time was needed to organize, categorize, and respond to inbound messages. This led to low response times and missed opportunities. The challenge was to find a way to manage the high volume of messages in a more efficient and effective manner.

About Customer

Katch is an award-winning software company known for enabling brands to engage and monetize visitors to their website, even those that do not transact. They offer a premium service for larger clients, working as a marketing agency and sending messages on their behalf. One of their clients is an insurance provider who was receiving a large volume of emails from insurance customers. Katch was responsible for handling these messages, which required a significant amount of time to organize, categorize, and respond to.

Solution

Katch first tested the efficacy of texting by manually sending messages such as enrollment deadline reminders, insurance quotes, and agent information. After experiencing positive results, they decided to apply Trumpia’s automation tools. This allowed them to send the right messages to the right recipients at the right time, all automatically. Whenever their insurance client submitted a lead, they would have Trumpia’s software automatically sort based on their gender, DOB, zip code, state of residence, household size, and lead opt-in date, so they could send more relevant and targeted messages to them. These messages ranged from one-time messages, to multiple messages set on specific days to manage a real time lifecycle of a client.

Impact #1	Katch was able to manage a large volume of messages more efficiently.
Impact #2	They were able to send more relevant and targeted messages to their clients.
Impact #3	They were able to manage the real-time lifecycle of a client.

Impact #1

Katch was able to manage a large volume of messages more efficiently.

Impact #2

They were able to send more relevant and targeted messages to their clients.

Impact #3

They were able to manage the real-time lifecycle of a client.

Benefit #1	Katch achieved a 15% conversion rate from all leads.
Benefit #2	They are running over 60 different distribution lists, each with contacts ranging from 6,000 – 300,000.

Benefit #1

Katch achieved a 15% conversion rate from all leads.

Benefit #2

They are running over 60 different distribution lists, each with contacts ranging from 6,000 – 300,000.

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Overview

Katch Case Study

Operational Impact

Quantitative Benefit