Iris
Case Studies
Johnnie Walker's IoT-Driven Brand Advertising and Sponsorship Strategy
Overview
Johnnie Walker's IoT-Driven Brand Advertising and Sponsorship StrategyIris |
Sensors - Autonomous Driving Sensors | |
Automotive Glass | |
Sales & Marketing | |
Smart Parking Vehicle-to-Infrastructure | |
Operational Impact
The campaign was a resounding success, both in terms of brand promotion and social impact. The Glass Car film served as a powerful reminder of the dangers of drinking and driving, effectively communicating Johnnie Walker's commitment to social responsibility. The campaign also successfully highlighted the brand's association with the glamour of the Formula 1 circuit, enhancing its brand image. The campaign's success was reflected in the numerous awards it won and the significant media value it generated. | |
Quantitative Benefit
Generated £1M PR value from the #imNOTdriving campaign launch | |
Won Bronze at Spikes Asia | |
Won Emerald at Cristals | |