The customer in this case is Johnnie Walker, a renowned whisky brand with a global presence. Known for its premium quality, the brand has a strong identity tied to personal progression and ambition. As the official whisky of F1, Johnnie Walker sought to leverage this association to enhance its brand visibility and drive commercial return. The brand's target audience is broad, encompassing whisky enthusiasts, F1 fans, and consumers attracted by the glamour and excitement of the sport. Through its innovative marketing campaign, Johnnie Walker aimed to engage this diverse audience and offer a unique experience tied to its brand identity.
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