Information Builders Case Studies Jobs2Web Expands Its Resume With Robust, Client-Facing Analytics

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	Jobs2Web Expands Its Resume With Robust, Client-Facing Analytics Information Builders

Jobs2Web Expands Its Resume With Robust, Client-Facing Analytics

Information Builders

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Professional Service
Applicable Functions	Human Resources
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services Software Design & Engineering Services
Challenge	Jobs2Web, an interactive recruitment marketing firm, was facing the challenge of transforming operational data into meaningful metrics for its client companies. The firm needed to measure and monitor the effectiveness of job marketing campaigns and channels. With thousands of open positions at any given time, some of Jobs2Web’s clients spend millions of dollars marketing their jobs via various websites, including social media sites. Most of these clients could not adequately measure and monitor the effectiveness of their recruitment efforts. Jobs2Web saw an opportunity to give clients access to something they never had before – a way to analyze the effectiveness of its recruitment efforts. The company knew that by providing data analysis tools on top of the large amounts of transactional data it was already collecting from candidates, it could create a measurement and analysis system that went above and beyond anything currently offered in the field. Read More
About Customer	Jobs2Web is an interactive recruitment marketing firm that helps companies improve the way they find, engage, and market open positions to prospective job candidates. The firm provides an interactive recruitment marketing platform, which helps power the way Fortune 500 companies and smaller enterprises find, engage, and market to prospective job candidates. Based on a software-as-a-service (SaaS) model, Jobs2Web captures its clients’ open requisitions and then connects these job opportunities to relevant candidates in many different online channels. Jobs2Web also measures which channels drive the highest quality applicants – essentially helping its clients market their open positions in a more systematic way and find the best candidates in an expanding universe of online sources. Read More
Solution	Jobs2Web used Information Builders’ WebFOCUS business intelligence (BI) platform to offer customer-facing BI tools. WebFOCUS dashboards and reports help clients analyze the return on their investments as measured by the total number of hires they receive from each individual channel. The company used WebFOCUS to create Advanced Analytics, a robust BI environment that complements and extends its standard Recruiter Dashboard. The dashboards connect to Microsoft SQL Server production tables and a Microsoft Analysis Services multidimensional cube. WebFOCUS allows clients to drill down into the information by source, job category, and geography to look at their returns in an organized way. Whether they are examining social media sites, job boards, or another type of source, they can see which options drive the most clicks. Clients can also analyze qualified applicants and hires from each channel to find out where they were referred from, how long they’ve been in the talent community, what types of jobs and locations they are interested in, and more. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Professional Service

Applicable Functions

Human Resources

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Software Design & Engineering Services

Challenge

Jobs2Web, an interactive recruitment marketing firm, was facing the challenge of transforming operational data into meaningful metrics for its client companies. The firm needed to measure and monitor the effectiveness of job marketing campaigns and channels. With thousands of open positions at any given time, some of Jobs2Web’s clients spend millions of dollars marketing their jobs via various websites, including social media sites. Most of these clients could not adequately measure and monitor the effectiveness of their recruitment efforts. Jobs2Web saw an opportunity to give clients access to something they never had before – a way to analyze the effectiveness of its recruitment efforts. The company knew that by providing data analysis tools on top of the large amounts of transactional data it was already collecting from candidates, it could create a measurement and analysis system that went above and beyond anything currently offered in the field.

About Customer

Jobs2Web is an interactive recruitment marketing firm that helps companies improve the way they find, engage, and market open positions to prospective job candidates. The firm provides an interactive recruitment marketing platform, which helps power the way Fortune 500 companies and smaller enterprises find, engage, and market to prospective job candidates. Based on a software-as-a-service (SaaS) model, Jobs2Web captures its clients’ open requisitions and then connects these job opportunities to relevant candidates in many different online channels. Jobs2Web also measures which channels drive the highest quality applicants – essentially helping its clients market their open positions in a more systematic way and find the best candidates in an expanding universe of online sources.

Solution

Jobs2Web used Information Builders’ WebFOCUS business intelligence (BI) platform to offer customer-facing BI tools. WebFOCUS dashboards and reports help clients analyze the return on their investments as measured by the total number of hires they receive from each individual channel. The company used WebFOCUS to create Advanced Analytics, a robust BI environment that complements and extends its standard Recruiter Dashboard. The dashboards connect to Microsoft SQL Server production tables and a Microsoft Analysis Services multidimensional cube. WebFOCUS allows clients to drill down into the information by source, job category, and geography to look at their returns in an organized way. Whether they are examining social media sites, job boards, or another type of source, they can see which options drive the most clicks. Clients can also analyze qualified applicants and hires from each channel to find out where they were referred from, how long they’ve been in the talent community, what types of jobs and locations they are interested in, and more.

Impact #1	Clients are saving money as they enhance the efficiency and effectiveness of their job marketing activities.
Impact #2	Jobs2Web has seen a large revenue boost by selling its Advanced Analytics package, giving the company a competitive advantage in the marketplace.
Impact #3	Jobs2Web can customize the look and feel of the BI environment to suit the needs of individual clients – even down to applying the client’s own internal labels to the different business unit headers.

Impact #1

Clients are saving money as they enhance the efficiency and effectiveness of their job marketing activities.

Impact #2

Jobs2Web has seen a large revenue boost by selling its Advanced Analytics package, giving the company a competitive advantage in the marketplace.

Impact #3

Jobs2Web can customize the look and feel of the BI environment to suit the needs of individual clients – even down to applying the client’s own internal labels to the different business unit headers.

Benefit #1	Roughly one-third of Jobs2Web’s existing clients have opted to pay a premium for the Advanced Analytics product.
Benefit #2	More than half of all new sales include the advanced BI tools.
Benefit #3	Some clients have trimmed six figures off of their recruiting or media budgets by eliminating sources that weren’t performing.

Benefit #1

Roughly one-third of Jobs2Web’s existing clients have opted to pay a premium for the Advanced Analytics product.

Benefit #2

More than half of all new sales include the advanced BI tools.

Benefit #3

Some clients have trimmed six figures off of their recruiting or media budgets by eliminating sources that weren’t performing.

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Overview

Jobs2Web Expands Its Resume With Robust, Client-Facing Analytics

Operational Impact

Quantitative Benefit