Trumpia Case Studies Jamba Juice Case Study

Edit This Case Study Record

	Jamba Juice Case Study Trumpia

Jamba Juice Case Study

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	Jamba Juice Bakersfield, a franchise of the world-renowned juicery and eatery, was facing a challenge common to many small to medium-sized businesses - targeting local customers and generating traffic. With an increasing number of competitors entering the market, the task was becoming increasingly difficult. The franchise, which operates four locations in central California, had a lean marketing budget and lacked an experienced marketer. They were in search of a quick and effective way to communicate with local residents to improve its in-store traffic. Read More
About Customer	Jamba Juice is a globally recognized juicery and eatery that focuses on providing healthy options to its customers. The Bakersfield franchise of Jamba Juice operates four locations in central California. The franchise is known for its commitment to health and wellness, offering a variety of smoothies, juices, and food items made from fresh, high-quality ingredients. Despite being part of a well-known brand, the Bakersfield franchise operates much like a small to medium-sized business, with a lean marketing budget and a need to target local customers effectively. Read More
Solution	To address their challenge, Jamba Juice Bakersfield turned to Trumpia, a mobile and social media marketing platform. They created a mobile keyword, 'Jamba', which customers could text to 99000 to subscribe to their marketing program. As an incentive, they offered a free 16oz smoothie coupon, which was automatically sent to the subscriber the moment they texted the keyword. This proved to be an effective incentive, as customers could use the coupon on their purchase immediately. For their regular marketing, Jamba Juice sent exclusive offers once or twice a week such as 'Buy One Get One Free' and 20% off. To advertise this program, Jamba Juice placed large signs near the point-of-purchase at each participating store. They also promoted the mobile program across their Facebook Fan Page and Twitter to increase awareness and tap into their customers’ networks when followers shared the content of the promotion. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

Jamba Juice Bakersfield, a franchise of the world-renowned juicery and eatery, was facing a challenge common to many small to medium-sized businesses - targeting local customers and generating traffic. With an increasing number of competitors entering the market, the task was becoming increasingly difficult. The franchise, which operates four locations in central California, had a lean marketing budget and lacked an experienced marketer. They were in search of a quick and effective way to communicate with local residents to improve its in-store traffic.

About Customer

Jamba Juice is a globally recognized juicery and eatery that focuses on providing healthy options to its customers. The Bakersfield franchise of Jamba Juice operates four locations in central California. The franchise is known for its commitment to health and wellness, offering a variety of smoothies, juices, and food items made from fresh, high-quality ingredients. Despite being part of a well-known brand, the Bakersfield franchise operates much like a small to medium-sized business, with a lean marketing budget and a need to target local customers effectively.

Solution

To address their challenge, Jamba Juice Bakersfield turned to Trumpia, a mobile and social media marketing platform. They created a mobile keyword, 'Jamba', which customers could text to 99000 to subscribe to their marketing program. As an incentive, they offered a free 16oz smoothie coupon, which was automatically sent to the subscriber the moment they texted the keyword. This proved to be an effective incentive, as customers could use the coupon on their purchase immediately. For their regular marketing, Jamba Juice sent exclusive offers once or twice a week such as 'Buy One Get One Free' and 20% off. To advertise this program, Jamba Juice placed large signs near the point-of-purchase at each participating store. They also promoted the mobile program across their Facebook Fan Page and Twitter to increase awareness and tap into their customers’ networks when followers shared the content of the promotion.

Impact #1	Through these efforts over a span of just two months, Jamba Juice Bakersfield was able to grow their database to over 1,000 contacts.
Impact #2	The campaign also helped create conversations and relationships between the brand and local channels.
Impact #3	The use of social media platforms like Facebook and Twitter for promotion increased the reach of their marketing campaign.

Impact #1

Through these efforts over a span of just two months, Jamba Juice Bakersfield was able to grow their database to over 1,000 contacts.

Impact #2

The campaign also helped create conversations and relationships between the brand and local channels.

Impact #3

The use of social media platforms like Facebook and Twitter for promotion increased the reach of their marketing campaign.

Benefit #1	Increase in-store traffic by 10% across all four stores.

Benefit #1

Increase in-store traffic by 10% across all four stores.

Download PDF Version

Overview

Jamba Juice Case Study

Operational Impact

Quantitative Benefit