Google
Case Studies
Jackpot: APMEX doubles new user revenue with Google Optimize 360
Overview
Jackpot: APMEX doubles new user revenue with Google Optimize 360Google |
Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
APMEX was able to provide a concierge-level experience to its customers using Google Optimize 360. | |
The company was able to test various aspects of its website and marketing strategies, including creative versus non-creative, the impacts of SEO content on engagement, conversion rate optimization on low-performing pages, new user experiences, and the price sensitivity of different products. | |
APMEX was able to use the data from Optimize 360 to build and evolve its customer relationships. | |
Quantitative Benefit
Doubled new user revenue by displaying limited-time offers to new users checking silver prices. | |
Increased its site conversion rate by 24% by displaying previously viewed products to its VIP customers. | |