Information Builders
Case Studies
IQVIA Creates Cloud-Based BI Solution for Life Sciences Customers
Overview
IQVIA Creates Cloud-Based BI Solution for Life Sciences CustomersInformation Builders |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Healthcare & Hospitals Life Sciences Pharmaceuticals | |
Business Operation Sales & Marketing | |
Inventory Management Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
MiPortal empowers life sciences companies to formulate sales force strategies, identify commercial risks and opportunities, and increase the quality and velocity of sales and marketing decision-making. | |
The software includes performance management tools to gauge the impact of sales, marketing, and distribution activities as each team progresses towards specific sales targets. | |
Compensation tools coordinate payout plans with incentive plans. Other tools assist with market monitoring and measurement, helping clients understand the competitive landscape with respect to new market entrants, the impact of expiring patents, and other industry dynamics. | |
Quantitative Benefit
MiPortal supports approximately 2,500 users – from sales representatives to finance officers to supply-chain management professionals. | |
IQVIA currently supplies its MiPortal solution to seven of the top 10 pharmaceutical companies in Australia, including AstraZeneca, Boehringer Ingelheim, Novartis, and NycoMed. | |