The customer in this case study is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. Headquartered in Herzogenaurach, Germany, Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world. The company has a strong presence in the football world, sponsoring numerous players and teams. For the launch of their new 'hardwired' football boots, Adidas wanted a marketing strategy that would not only promote the product but also challenge creators in the football world to push the limits of their imagination.
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