Iris
Case Studies
IoT in Global Advertising: A Case Study on Chang Beer Campaign
Overview
Operational Impact
The operational result of the campaign is not explicitly mentioned in the case study. However, it can be inferred that the campaign was designed to create a strong brand presence in the South East Asian market. By avoiding clichés and stereotypes, the campaign aimed to create a unique and engaging narrative that would resonate with the target audience. This would likely lead to increased brand recognition and potentially increased sales in the targeted region. The use of various specialisms including advertising and content & social would also likely result in a wider reach and more effective engagement with the target audience. | |