To meet this challenge, Campo Viejo created a premium wine bar on Clapham Common. The event featured sold-out 45-minute wine blending sessions where guests could learn about the wine’s complex flavours. The event also offered tapas from the legendary Spanish Lab and music from The Fontanas to enhance the overall experience. The highlight of the event was the release of thousands of orbs into the lake, representing memories shared with the hashtag #SummerofColour. At night, the installation lit up, creating a perfect Instagramable moment. This experiential marketing strategy was designed to create a memorable and shareable experience for the visitors, thereby increasing the brand's visibility and following on social media platforms.
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