Iris
Case Studies
IoT in Advertising: Reigniting Public Support for NHS Charities Together
Overview
IoT in Advertising: Reigniting Public Support for NHS Charities TogetherIris |
Infrastructure as a Service (IaaS) - Public Cloud | |
Healthcare & Hospitals | |
Sales & Marketing | |
Personnel Tracking & Monitoring | |
Operational Impact
The operational result of this campaign was a successful re-direction of the public's attention towards the relentless hard work of the NHS staff. The campaign managed to beautifully capture the selfless work of NHS staff through a 90-second film, reminding people of the true spirit of giving. The campaign also successfully partnered with major brands to raise funds for the NHS Charities Together Covid Appeal. The film was shot via remote Zoom within a tight timeframe of just 4 weeks, demonstrating the efficiency and effectiveness of the campaign. | |