Iris
Case Studies
IoT in Advertising: Jeep's Global Brand Campaign Success
Overview
IoT in Advertising: Jeep's Global Brand Campaign SuccessIris |
Sales & Marketing | |
Traffic Monitoring Transportation Simulation | |
Operational Impact
The 'Portraits' campaign was a resounding success, generating immediate and significant responses from Jeep's global audience. The campaign not only celebrated the brand's history but also acknowledged the role of its global community in shaping the brand. The campaign's innovative use of portraits and its unique tagline resonated with the audience, leading to increased engagement and interaction with the brand. The campaign also won the Super Clio for the best ad of the big game, further cementing its success. Overall, the campaign helped strengthen Jeep's brand image and increased its visibility and reach. | |
Quantitative Benefit
58% increase in traffic to Jeep.com | |
189% increase in traffic to the 75th-anniversary page | |
13.6 million video views - the highest number of views for an FCA Super Bowl spot ever | |