CDNetworks Case Studies iOffer Grows Its Business by Improving Website Performance Up to 300%, and Saves Over $100,000 on Infrastructure

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	iOffer Grows Its Business by Improving Website Performance Up to 300%, and Saves Over $100,000 on Infrastructure CDNetworks

iOffer Grows Its Business by Improving Website Performance Up to 300%, and Saves Over $100,000 on Infrastructure

CDNetworks

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	E-Commerce
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	iOffer, an online marketplace, was facing challenges in delivering dynamic applications and content to international locations due to inherent packet loss and latency of the internet. This resulted in slow download times and page load times in excess of three seconds, especially for international users who accounted for more than fifty percent of the site’s visitors each month. The company wanted to improve the delivery of dynamic applications and content to international locations and stand behind its sub-one second performance goal without affecting the bottom line or forcing iOffer to raise its prices. The company considered building an additional data center closer to international site visitors to enhance dynamic website performance, but it was deemed prohibitively expensive. Read More
About Customer	iOffer is an online marketplace that serves as an alternative to traditional auction-styled websites. The company was founded in 2001 and is headquartered in San Francisco, California. iOffer provides a platform where buyers and sellers can engage each other in open, honest, and enjoyable information exchanges. The company has a growing global customer base of buyers and sellers who come not only for the commerce, but also for the relaxing and engaging online atmosphere. The site currently serves more than 90 million page views to over 8.2 million unique visitors each month (a total of 11.2 million visitors monthly). Read More
Solution	iOffer decided to use CDNetworks' Dynamic Web Acceleration service to improve the delivery of dynamic applications and content to international locations. CDNetworks, the largest CDN with roots in Asia Pacific and local capabilities on five continents, was able to provide a proven acceleration solution using a cloud-based platform that would easily integrate with iOffer’s ecommerce platform. The solution was able to perform in all regions of the world, demonstrate significant application acceleration results, and integrate easily with iOffer’s unique ecommerce platform based on Ruby on Rails. The solution helped iOffer boost performance by 200-300% in the most challenging regions without the burden of building and maintaining their own geographically dispersed data centers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

E-Commerce

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

iOffer, an online marketplace, was facing challenges in delivering dynamic applications and content to international locations due to inherent packet loss and latency of the internet. This resulted in slow download times and page load times in excess of three seconds, especially for international users who accounted for more than fifty percent of the site’s visitors each month. The company wanted to improve the delivery of dynamic applications and content to international locations and stand behind its sub-one second performance goal without affecting the bottom line or forcing iOffer to raise its prices. The company considered building an additional data center closer to international site visitors to enhance dynamic website performance, but it was deemed prohibitively expensive.

About Customer

iOffer is an online marketplace that serves as an alternative to traditional auction-styled websites. The company was founded in 2001 and is headquartered in San Francisco, California. iOffer provides a platform where buyers and sellers can engage each other in open, honest, and enjoyable information exchanges. The company has a growing global customer base of buyers and sellers who come not only for the commerce, but also for the relaxing and engaging online atmosphere. The site currently serves more than 90 million page views to over 8.2 million unique visitors each month (a total of 11.2 million visitors monthly).

Solution

iOffer decided to use CDNetworks' Dynamic Web Acceleration service to improve the delivery of dynamic applications and content to international locations. CDNetworks, the largest CDN with roots in Asia Pacific and local capabilities on five continents, was able to provide a proven acceleration solution using a cloud-based platform that would easily integrate with iOffer’s ecommerce platform. The solution was able to perform in all regions of the world, demonstrate significant application acceleration results, and integrate easily with iOffer’s unique ecommerce platform based on Ruby on Rails. The solution helped iOffer boost performance by 200-300% in the most challenging regions without the burden of building and maintaining their own geographically dispersed data centers.

Impact #1	iOffer was able to reduce global page load times to less than one second.
Impact #2	The company improved site performance by 200-300%.
Impact #3	iOffer was able to save over $100,000 in build-out and maintenance costs.

Impact #1

iOffer was able to reduce global page load times to less than one second.

Impact #2

The company improved site performance by 200-300%.

Impact #3

iOffer was able to save over $100,000 in build-out and maintenance costs.

Benefit #1	Reduced global page load times to less than one second.
Benefit #2	Improved site performance by 200-300%.
Benefit #3	Saved over $100,000 in build-out and maintenance costs.

Benefit #1

Reduced global page load times to less than one second.

Benefit #2

Improved site performance by 200-300%.

Benefit #3

Saved over $100,000 in build-out and maintenance costs.

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Overview

iOffer Grows Its Business by Improving Website Performance Up to 300%, and Saves Over $100,000 on Infrastructure

Operational Impact

Quantitative Benefit