Integrated ERP Solution Improves Northland’s Processes & Bottom Line

Northland Fishing Tackle, a leading producer of premium quality fishing gear, was facing challenges with its distribution system. The company's supply chain was not fully integrated and the information they needed to make decisions was not readily available. They realized that in order to maintain their growth they needed an integrated back-end supply chain management system that was as great as their front-end products. They were looking for a system that had proven the ability to provide a fast ROI for their customers so that Northland could quickly see the benefits of upgrading their supply chain software. More specifically, they wanted better tracking of both their sales and expenses in order to better understand how the company was performing. They sought to be able to track both sales and expenses by customer, product, and salesperson. On the inventory side they wanted a better way to manage and track their SKUs and inventory costs to get a better gauge of their true costs and total inventory counts.

Northland Fishing Tackle, founded in 1975, designs and sells an exclusive line of products for fishing enthusiasts. They are one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie. The company’s ability to continuously release innovative products is fueled by the entire management team, who are all experienced at fishing themselves, having a deep passion for the fishing industry. They sell their products online and to fishing tackle shops in the U.S. and Canada.