The customer in this case study is Adidas, a multinational corporation that designs and manufactures shoes, clothing, and accessories. Headquartered in Herzogenaurach, Germany, Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world. The brand is renowned for its innovative and high-quality products, and it has a strong presence in various sports, including football. Adidas has a long history of partnerships with famous athletes and sports teams, which it leverages to enhance its brand visibility and engagement.
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