To address this challenge, Neve collaborated with iris, a marketing agency, to create an innovative social media marketing campaign called 'Metaphors.' The campaign involved the production of a film that used various metaphors to illustrate what happens in the bathroom and how toilet paper and wipes work together to deliver perfect cleaning. The film was scored with classical music that built tension and delivered relief, adding an element of sophistication to the campaign. The 'Metaphors' campaign was designed to be engaging and informative, encouraging consumers to combine Neve toilet paper with Neve Wipes for an enhanced bathroom experience. The campaign was also aimed at driving traffic to the brand's website and increasing interactions on social media posts.
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