Iris Case Studies Innovative B2B Engagement: Aon's Virtual Reality Strategy

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	Innovative B2B Engagement: Aon's Virtual Reality Strategy Iris

Innovative B2B Engagement: Aon's Virtual Reality Strategy

Iris

Technology Category	Analytics & Modeling - Virtual & Augmented Reality Software Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Functions	Sales & Marketing
Use Cases	Virtual Reality
Challenge	Aon, a leading global professional services firm, was faced with the challenge of translating their partnership with Workday into a memorable and participative client experience. The target audience was largely professional B2B clients, which meant that the experience needed to be a balance of form and function. It couldn't be all about flash and excitement; it needed to incorporate relevant messaging. The challenge was to create an engaging vehicle that would not only attract the attention of the clients but also effectively communicate the value proposition of Aon's services. Read More
About Customer	Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Their 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance. Aon's partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources, is aimed at helping clients navigate their workday journey more effectively. Read More
Solution	Aon decided to leverage the power of Virtual Reality (VR) to create an engaging and interactive experience for their clients. They developed an interactive skiing game that demonstrated how Aon helps anyone through the Workday journey, regardless of their skill level. The VR experience was designed to be subtle yet effective, with relevant messaging incorporated into the game. This innovative approach to B2B marketing led to engaged clients, meaningful sales discussions, and a buzz on the show floor. The VR experience was not just a marketing gimmick; it was a strategic tool to increase booth traffic, generate leads, and distribute brand collateral. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Virtual & Augmented Reality Software

Wearables - Virtual Reality Glasses, Headsets & Controllers

Applicable Functions

Sales & Marketing

Use Cases

Virtual Reality

Challenge

Aon, a leading global professional services firm, was faced with the challenge of translating their partnership with Workday into a memorable and participative client experience. The target audience was largely professional B2B clients, which meant that the experience needed to be a balance of form and function. It couldn't be all about flash and excitement; it needed to incorporate relevant messaging. The challenge was to create an engaging vehicle that would not only attract the attention of the clients but also effectively communicate the value proposition of Aon's services.

About Customer

Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Their 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance. Aon's partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources, is aimed at helping clients navigate their workday journey more effectively.

Solution

Aon decided to leverage the power of Virtual Reality (VR) to create an engaging and interactive experience for their clients. They developed an interactive skiing game that demonstrated how Aon helps anyone through the Workday journey, regardless of their skill level. The VR experience was designed to be subtle yet effective, with relevant messaging incorporated into the game. This innovative approach to B2B marketing led to engaged clients, meaningful sales discussions, and a buzz on the show floor. The VR experience was not just a marketing gimmick; it was a strategic tool to increase booth traffic, generate leads, and distribute brand collateral.

Impact #1	The VR marketing strategy resulted in a significant increase in engagement and interaction with clients. The experience was well-received, with reactions being thankful, excited, and appreciative of the subtle, relevant messaging. This led to meaningful sales discussions and a buzz on the show floor, indicating a high level of interest and engagement from the clients. The VR experience also served as an effective tool for brand promotion, with a significant increase in the distribution of brand collateral. Overall, the VR strategy enhanced Aon's brand visibility and client engagement in the B2B space.

Impact #1

The VR marketing strategy resulted in a significant increase in engagement and interaction with clients. The experience was well-received, with reactions being thankful, excited, and appreciative of the subtle, relevant messaging. This led to meaningful sales discussions and a buzz on the show floor, indicating a high level of interest and engagement from the clients. The VR experience also served as an effective tool for brand promotion, with a significant increase in the distribution of brand collateral. Overall, the VR strategy enhanced Aon's brand visibility and client engagement in the B2B space.

Benefit #1	214% increase in Aon booth traffic
Benefit #2	Generated leads from over 250 unique companies
Benefit #3	Doubled the distribution of brand collateral

Benefit #1

214% increase in Aon booth traffic

Benefit #2

Generated leads from over 250 unique companies

Benefit #3

Doubled the distribution of brand collateral

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Overview

Innovative B2B Engagement: Aon's Virtual Reality Strategy

Operational Impact

Quantitative Benefit