Iris
Case Studies
Innovation Everywhere: A B2B Marketing Strategy Case Study
Overview
Innovation Everywhere: A B2B Marketing Strategy Case StudyIris |
Analytics & Modeling - Big Data Analytics Robots - Wheeled Robots | |
Telecommunications | |
Product Research & Development Sales & Marketing | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
The operational results of this campaign were significant. The Innovation Compass tool was successful in engaging CIOs and initiating new sales conversations. The targeted digital display, out-of-home advertising, press, and partnership with Wired Magazine effectively promoted the tool and the follow-up strategies ensured continued engagement. The campaign was also successfully deployed in local markets through tailored toolkits. Overall, the campaign was successful in placing the innovation in the hands of the CIOs and enabling them to become the architects of this new world. | |
Quantitative Benefit
2.5K of Europe’s most senior IT professionals engaged in new sales conversations | |
$17M of identified pipeline revenue | |