Trumpia Case Studies InJoy Health and Education: Trumpia’s consulting team helps InJoy reach more young parents

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	InJoy Health and Education: Trumpia’s consulting team helps InJoy reach more young parents Trumpia

InJoy Health and Education: Trumpia’s consulting team helps InJoy reach more young parents

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Education Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Use Cases	Remote Collaboration
Services	System Integration
Challenge	InJoy, a company that produces informative videos for expecting families, was struggling to reach its target audience through traditional media channels. They used printed collateral to drive traffic to their website, where they posted their educational parenting videos. However, this type of advertising didn’t yield the results that they were hoping for. They were seeking a service that would help them reach young parents through their preferred communication method: texting. Read More
About Customer	InJoy is a company that makes informative videos to help expecting families prepare for childbirth and early childhood development. They work hard to produce high-quality and scientifically up-to-date videos so that they can provide their audience with the information to make the most healthy choices for their family. They share their content with over 15,000 distributors ranging anywhere from hospitals to independent educators and health professionals, and are constantly striving to reach new parents. Read More
Solution	Trumpia's account managers worked with InJoy to improve their subscriber engagement and suggested using mobile keywords to relay updates about their videos, web pages and brochures. They then were able to text weekly messages to their subscribers and send direct links to download their applications. Since beginning with Trumpia, over 10,800 people have opted in to receive these updates! Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Education

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Use Cases

Remote Collaboration

Services

System Integration

Challenge

InJoy, a company that produces informative videos for expecting families, was struggling to reach its target audience through traditional media channels. They used printed collateral to drive traffic to their website, where they posted their educational parenting videos. However, this type of advertising didn’t yield the results that they were hoping for. They were seeking a service that would help them reach young parents through their preferred communication method: texting.

About Customer

InJoy is a company that makes informative videos to help expecting families prepare for childbirth and early childhood development. They work hard to produce high-quality and scientifically up-to-date videos so that they can provide their audience with the information to make the most healthy choices for their family. They share their content with over 15,000 distributors ranging anywhere from hospitals to independent educators and health professionals, and are constantly striving to reach new parents.

Solution

Trumpia's account managers worked with InJoy to improve their subscriber engagement and suggested using mobile keywords to relay updates about their videos, web pages and brochures. They then were able to text weekly messages to their subscribers and send direct links to download their applications. Since beginning with Trumpia, over 10,800 people have opted in to receive these updates!

Impact #1	InJoy was able to reach its target audience of young parents more effectively through their preferred communication method: texting.
Impact #2	InJoy was able to send weekly messages to their subscribers and send direct links to download their applications.
Impact #3	InJoy was able to improve their subscriber engagement.

Impact #1

InJoy was able to reach its target audience of young parents more effectively through their preferred communication method: texting.

Impact #2

InJoy was able to send weekly messages to their subscribers and send direct links to download their applications.

Impact #3

InJoy was able to improve their subscriber engagement.

Benefit #1	Over 10,800 people have opted in to receive updates since beginning with Trumpia

Benefit #1

Over 10,800 people have opted in to receive updates since beginning with Trumpia

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Overview

InJoy Health and Education: Trumpia’s consulting team helps InJoy reach more young parents

Operational Impact

Quantitative Benefit