Information Builders Case Studies Informa Advances Information Services With iWay Data Quality Server

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	Informa Advances Information Services With iWay Data Quality Server Information Builders

Informa Advances Information Services With iWay Data Quality Server

Information Builders

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services
Challenge	Informa plc, a multinational publishing, conference, and information management company, was facing a challenge with its massive amount of data. The company generates a large amount of data through its various divisions, including Global Events, Academic Publishing, and Business Intelligence. The database serves a global audience and contains 13 million corporate addresses and about 35 million personal records. However, every country has its own way of listing addresses, zip codes, locations, street numbers, and other identifying information. This led to a problem of data inconsistency and duplication. The quality of the information could vary by source, and over time information ages and loses its relevance. Problems arise if the data is not periodically updated or removed. Read More
About Customer	Informa plc is a multinational publishing, conference, and information management company headquartered in Switzerland. The company operates in more than 40 countries and has over 8,000 employees. Informa owns numerous brands including AchieveGlobal, CRC Press, Datamonitor, ESI International, and Routledge, Taylor & Francis. The company generates a massive amount of data through its various divisions, including Global Events, Academic Publishing, and Business Intelligence. The Global Events division is one of the largest publicly owned organizers of exhibitions, events, and training in the world. The Academic Publishing division publishes books and journals with more than 55,000 titles, providing individuals and organizations with the knowledge they need to carry out their work. The Business Intelligence division provides structured databases, subscription-based services, real-time news, research, and many types of business-critical information. Read More
Solution	To address the challenge of data inconsistency and duplication, Informa selected the iWay Data Quality Server (DQS) from Information Builders. With iWay DQS, Informa was able to build a centralized repository of data about clients, prospects, and customer relations from subsidiaries worldwide, which can be leveraged to support the company’s marketing efforts. iWay DQS includes specialized business rules and localized dictionaries that analyze this content, apply cleansing rules, and validate the data against specified dictionaries. Informa also installed the iWay Data Steward Portal, a powerful data governance tool that complements DQS by identifying and cleansing corrupt, invalid, and incomplete data. The Data Steward Portal provides a complete, unhindered view of data quality issues at all times. For Informa, it means improved customer identification processes with no duplication. iWay’s advanced algorithms automatically examine the database for potential duplicates based on slight variations in, for example, name or location. iWay DQS detects duplicates with a high degree of certainty. Data records are automatically merged with a match of 95 percent or more. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

Challenge

Informa plc, a multinational publishing, conference, and information management company, was facing a challenge with its massive amount of data. The company generates a large amount of data through its various divisions, including Global Events, Academic Publishing, and Business Intelligence. The database serves a global audience and contains 13 million corporate addresses and about 35 million personal records. However, every country has its own way of listing addresses, zip codes, locations, street numbers, and other identifying information. This led to a problem of data inconsistency and duplication. The quality of the information could vary by source, and over time information ages and loses its relevance. Problems arise if the data is not periodically updated or removed.

About Customer

Informa plc is a multinational publishing, conference, and information management company headquartered in Switzerland. The company operates in more than 40 countries and has over 8,000 employees. Informa owns numerous brands including AchieveGlobal, CRC Press, Datamonitor, ESI International, and Routledge, Taylor & Francis. The company generates a massive amount of data through its various divisions, including Global Events, Academic Publishing, and Business Intelligence. The Global Events division is one of the largest publicly owned organizers of exhibitions, events, and training in the world. The Academic Publishing division publishes books and journals with more than 55,000 titles, providing individuals and organizations with the knowledge they need to carry out their work. The Business Intelligence division provides structured databases, subscription-based services, real-time news, research, and many types of business-critical information.

Solution

To address the challenge of data inconsistency and duplication, Informa selected the iWay Data Quality Server (DQS) from Information Builders. With iWay DQS, Informa was able to build a centralized repository of data about clients, prospects, and customer relations from subsidiaries worldwide, which can be leveraged to support the company’s marketing efforts. iWay DQS includes specialized business rules and localized dictionaries that analyze this content, apply cleansing rules, and validate the data against specified dictionaries. Informa also installed the iWay Data Steward Portal, a powerful data governance tool that complements DQS by identifying and cleansing corrupt, invalid, and incomplete data. The Data Steward Portal provides a complete, unhindered view of data quality issues at all times. For Informa, it means improved customer identification processes with no duplication. iWay’s advanced algorithms automatically examine the database for potential duplicates based on slight variations in, for example, name or location. iWay DQS detects duplicates with a high degree of certainty. Data records are automatically merged with a match of 95 percent or more.

Impact #1	Informa now has more accurate client profiles and more efficient data management procedures.
Impact #2	The company can enforce comprehensive data governance policies.
Impact #3	Higher-quality client data has led to increased customer satisfaction.

Impact #1

Informa now has more accurate client profiles and more efficient data management procedures.

Impact #2

The company can enforce comprehensive data governance policies.

Impact #3

Higher-quality client data has led to increased customer satisfaction.

Benefit #1	Increase in revenue due to more successful up-sell and cross-sell activities.

Benefit #1

Increase in revenue due to more successful up-sell and cross-sell activities.

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Overview

Informa Advances Information Services With iWay Data Quality Server

Operational Impact

Quantitative Benefit