Iris
Case Studies
Influencer Marketing Strategy Boosts Sanctuary Spa's Product Launch
Overview
Influencer Marketing Strategy Boosts Sanctuary Spa's Product LaunchIris |
Sales & Marketing | |
Facial Recognition | |
Operational Impact
The influencer marketing strategy was a resounding success for Sanctuary Spa. The campaign not only reached a large audience but also generated a significant buzz around the Sanctuary 1 minute Glow Mask. The positive reviews from influencers led to a high level of engagement and a surge in sample orders. The campaign exceeded the brand's KPIs, demonstrating the effectiveness of the influencer marketing strategy. The success of the campaign has led Sanctuary Spa to plan a second phase of this activity, indicating the brand's satisfaction with the results. | |
Quantitative Benefit
100 influencers were contracted for the campaign | |
More than 300 pieces of content were published in 24 hours | |
The campaign reached 8.8 million followers | |