Iris Case Studies Hugo Boss's Befit Campaign: An IoT Case Study

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	Hugo Boss's Befit Campaign: An IoT Case Study Iris

Hugo Boss's Befit Campaign: An IoT Case Study

Iris

Applicable Functions	Sales & Marketing
Challenge	Hugo Boss, a renowned luxury fashion brand, was faced with the challenge of launching their Befit campaign in Singapore. The brand wanted to communicate the concept of sacrifice as the new language of luxury, a message that needed to resonate with the Singaporean audience. The challenge was to create a campaign that would not only promote the brand but also connect with the audience on a deeper, emotional level. The campaign needed to be innovative and impactful, capable of capturing the attention of the audience across various platforms including digital, social, cinema, and out-of-home (OOH). Read More
About Customer	The customer in this case study is Hugo Boss, a globally recognized luxury fashion brand. Known for its modern and sophisticated style, Hugo Boss offers a comprehensive range of high-quality clothing, accessories, footwear, and fragrances. The brand caters to an upscale, fashion-conscious audience who appreciates luxury and quality. With its strong brand presence and reputation for excellence, Hugo Boss continues to be a leader in the luxury fashion industry. For the Befit campaign, Hugo Boss wanted to communicate a deeper message about the sacrifices that come with success, aiming to connect with their audience on an emotional level. Read More
Solution	To address this challenge, Hugo Boss decided to create a brand film that explored the themes of sacrifice and strength, and how these lead to success. The film starred Singapore's first Olympic gold medalist, Joseph Schooling, a figure who embodies these themes. The world sees him as a champion, but Hugo Boss wanted to highlight his struggles and the sacrifices he made to achieve his success. The campaign was launched across digital, social, cinema, and OOH platforms. It premiered exclusively as the closing act to the Hugo Boss Autumn/Winter Runway Show at Marina Bay Sands, where Joseph Schooling made his modelling debut. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Challenge

Hugo Boss, a renowned luxury fashion brand, was faced with the challenge of launching their Befit campaign in Singapore. The brand wanted to communicate the concept of sacrifice as the new language of luxury, a message that needed to resonate with the Singaporean audience. The challenge was to create a campaign that would not only promote the brand but also connect with the audience on a deeper, emotional level. The campaign needed to be innovative and impactful, capable of capturing the attention of the audience across various platforms including digital, social, cinema, and out-of-home (OOH).

About Customer

The customer in this case study is Hugo Boss, a globally recognized luxury fashion brand. Known for its modern and sophisticated style, Hugo Boss offers a comprehensive range of high-quality clothing, accessories, footwear, and fragrances. The brand caters to an upscale, fashion-conscious audience who appreciates luxury and quality. With its strong brand presence and reputation for excellence, Hugo Boss continues to be a leader in the luxury fashion industry. For the Befit campaign, Hugo Boss wanted to communicate a deeper message about the sacrifices that come with success, aiming to connect with their audience on an emotional level.

Solution

To address this challenge, Hugo Boss decided to create a brand film that explored the themes of sacrifice and strength, and how these lead to success. The film starred Singapore's first Olympic gold medalist, Joseph Schooling, a figure who embodies these themes. The world sees him as a champion, but Hugo Boss wanted to highlight his struggles and the sacrifices he made to achieve his success. The campaign was launched across digital, social, cinema, and OOH platforms. It premiered exclusively as the closing act to the Hugo Boss Autumn/Winter Runway Show at Marina Bay Sands, where Joseph Schooling made his modelling debut.

Impact #1	The Befit campaign was a strategic move by Hugo Boss to connect with their audience on a deeper level. By featuring Joseph Schooling, a local hero and symbol of sacrifice and success, the brand was able to resonate with the Singaporean audience. The campaign was not just about promoting the brand, but also about telling a story that the audience could relate to. The use of various platforms for the campaign ensured a wide reach, capturing the attention of the audience across different mediums. The exclusive premiere of the campaign at the Hugo Boss Autumn/Winter Runway Show added an element of exclusivity and luxury, aligning with the brand's image.

Impact #1

The Befit campaign was a strategic move by Hugo Boss to connect with their audience on a deeper level. By featuring Joseph Schooling, a local hero and symbol of sacrifice and success, the brand was able to resonate with the Singaporean audience. The campaign was not just about promoting the brand, but also about telling a story that the audience could relate to. The use of various platforms for the campaign ensured a wide reach, capturing the attention of the audience across different mediums. The exclusive premiere of the campaign at the Hugo Boss Autumn/Winter Runway Show added an element of exclusivity and luxury, aligning with the brand's image.

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Overview

Hugo Boss's Befit Campaign: An IoT Case Study

Operational Impact