Google
Case Studies
How Sephora used Google Analytics 360 to Measure the Offline Impact of its Online Ads in Singapore
Overview
How Sephora used Google Analytics 360 to Measure the Offline Impact of its Online Ads in SingaporeGoogle |
Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Retail Store Automation | |
Data Science Services | |
Operational Impact
Sephora was able to integrate and analyze data across in-store purchases and online transactions. | |
The brand was able to identify a clear trend: 70% of customers who visited the Sephora website before buying in-store did so on the day of purchase. | |
More than half of these visitors were on mobile, indicating the importance of mobile in the customer journey. | |
Quantitative Benefit
3.9X higher Return on Ad Spend (ROAS) | |
3X increase in conversion rates | |
13% uplift in average in-store order value (if customer visited the Sephora website less than one day prior to purchase) | |