Iris
Case Studies
Hotel Indigo's Color of Pride: An IoT Case Study
Overview
Operational Impact
The operational results of the campaign are yet to be confirmed as the campaign was still ongoing at the time of the case study. However, the campaign was expected to generate a significant amount of user-generated content through the branded GIF booth, spread the branded hashtag #ColorOfPride organically, and increase the visibility of Hotel Indigo's support for the LGBTQ community. The campaign also provided a turnkey solution for hotel locations that chose to participate, making it easier for them to join in the Pride celebrations and welcome the LGBTQ community to their properties. | |