Trumpia Case Studies HighFive Frozen Yogurt

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	HighFive Frozen Yogurt Trumpia

HighFive Frozen Yogurt

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	HighFive Frozen Yogurt was searching for a text marketing software that not only could send texts, but also offer coupons, collect contact information, and sort their customers in location based groups. All this while being “reputable and following legal rules” according to their Marketing Director, Amy Moler. They needed a solution that could help them target their marketing efforts to specific branches and collect customer contact information for future promotions. Read More
About Customer	HighFive Frozen Yogurt is a yogurt chain that lets customers build their own personalized yogurt desserts. With multiple locations spread out across Florida, HighFive Frozen Yogurt used Trumpia’s mobile marketing software to drive traffic to their stores with targeted coupons and messages. They have a large customer base and are constantly looking for ways to engage their customers and drive traffic to their stores. Read More
Solution	HighFive Frozen Yogurt found what they were looking for in Trumpia. Of course they could send text messages and coupons on a mass scale. But with Trumpia, they were also able to create separate contact databases for each of their locations, so each branch could market independently as they needed. They accomplished this by giving each location it’s own distinct textto-join keyword, and sorting their customers by which keyword they texted to opt-in. Using this strategy, HighFive Frozen Yogurt collected over 10,000 mobile numbers and counting. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

HighFive Frozen Yogurt was searching for a text marketing software that not only could send texts, but also offer coupons, collect contact information, and sort their customers in location based groups. All this while being “reputable and following legal rules” according to their Marketing Director, Amy Moler. They needed a solution that could help them target their marketing efforts to specific branches and collect customer contact information for future promotions.

About Customer

HighFive Frozen Yogurt is a yogurt chain that lets customers build their own personalized yogurt desserts. With multiple locations spread out across Florida, HighFive Frozen Yogurt used Trumpia’s mobile marketing software to drive traffic to their stores with targeted coupons and messages. They have a large customer base and are constantly looking for ways to engage their customers and drive traffic to their stores.

Solution

HighFive Frozen Yogurt found what they were looking for in Trumpia. Of course they could send text messages and coupons on a mass scale. But with Trumpia, they were also able to create separate contact databases for each of their locations, so each branch could market independently as they needed. They accomplished this by giving each location it’s own distinct textto-join keyword, and sorting their customers by which keyword they texted to opt-in. Using this strategy, HighFive Frozen Yogurt collected over 10,000 mobile numbers and counting.

Impact #1	Able to send text messages and coupons on a mass scale
Impact #2	Created separate contact databases for each of their locations
Impact #3	Each branch could market independently as they needed

Impact #1

Able to send text messages and coupons on a mass scale

Impact #2

Created separate contact databases for each of their locations

Impact #3

Each branch could market independently as they needed

Benefit #1	Collected over 10,000 mobile numbers

Benefit #1

Collected over 10,000 mobile numbers

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Overview

HighFive Frozen Yogurt

Operational Impact

Quantitative Benefit