Honeywell Case Studies Healthy Fast Food Chain Speeds Checkouts, Offers Targeted Deals with Help of Honeywell

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	Healthy Fast Food Chain Speeds Checkouts, Offers Targeted Deals with Help of Honeywell Honeywell

Healthy Fast Food Chain Speeds Checkouts, Offers Targeted Deals with Help of Honeywell

Honeywell

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Food & Beverage Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Replenishment
Services	Software Design & Engineering Services System Integration
Challenge	Muscle Maker Grill needed a solution to quickly scan orders and receipts at checkout. The company was using in-line scanners and its employees were having difficulty lining up the barcodes on drink bottles. Additionally, the company planned to roll out a digital loyalty program using a smartphone app, as the previous paper card punch system was easy for customers to lose and did not provide insights into customer buying habits. With the rise in digital coupon usage, Muscle Maker Grill wanted to capitalize on this trend to better engage with customers. Read More
About Customer	Founded in New Jersey in 1995, Muscle Maker Grill offers customers a nutritious alternative to fast food restaurants. In 2007, the company began to franchise its operations, and now has restaurants across the United States. The restaurants feature a menu that satisfies a wide range of health-conscious diners — from vegetarians to carb-free consumers to people following a gluten-free diet. Read More
Solution	On the recommendation of a Honeywell value-added reseller, Muscle Maker Grill implemented 200 Honeywell scanners at the checkout lines in its restaurants. The Honeywell Orbit 7120 hands-free, omnidirectional scanner takes up minimal counter space and enables cashiers to quickly and easily scan any item from any angle, including drink bottles. The Honeywell Genesis 7580g area-imaging 2D scanner allows cashiers to accurately read mobile coupons and loyalty cards directly off customers’ smartphones — enabling the company to launch its fast-growing customer loyalty program. Combined with smart software from the Honeywell reseller, Muscle Maker Grill has gained a seamless solution to speed customer checkouts, engage with loyal customers — and increase sales and customer satisfaction in the process. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Replenishment

Services

Software Design & Engineering Services

System Integration

Challenge

Muscle Maker Grill needed a solution to quickly scan orders and receipts at checkout. The company was using in-line scanners and its employees were having difficulty lining up the barcodes on drink bottles. Additionally, the company planned to roll out a digital loyalty program using a smartphone app, as the previous paper card punch system was easy for customers to lose and did not provide insights into customer buying habits. With the rise in digital coupon usage, Muscle Maker Grill wanted to capitalize on this trend to better engage with customers.

About Customer

Founded in New Jersey in 1995, Muscle Maker Grill offers customers a nutritious alternative to fast food restaurants. In 2007, the company began to franchise its operations, and now has restaurants across the United States. The restaurants feature a menu that satisfies a wide range of health-conscious diners — from vegetarians to carb-free consumers to people following a gluten-free diet.

Solution

On the recommendation of a Honeywell value-added reseller, Muscle Maker Grill implemented 200 Honeywell scanners at the checkout lines in its restaurants. The Honeywell Orbit 7120 hands-free, omnidirectional scanner takes up minimal counter space and enables cashiers to quickly and easily scan any item from any angle, including drink bottles. The Honeywell Genesis 7580g area-imaging 2D scanner allows cashiers to accurately read mobile coupons and loyalty cards directly off customers’ smartphones — enabling the company to launch its fast-growing customer loyalty program. Combined with smart software from the Honeywell reseller, Muscle Maker Grill has gained a seamless solution to speed customer checkouts, engage with loyal customers — and increase sales and customer satisfaction in the process.

Impact #1	With omnidirectional scanning at the checkout counter, cashiers can process customer orders much quicker than with the previous in-line scanners because they no longer have to carefully line up barcodes.
Impact #2	Individual restaurants have dramatically streamlined checkout processes as a result: Customer wait times have decreased, while cashier accuracy has improved.
Impact #3	With its digital loyalty program, Muscle Maker Grill has gained better insights into its customers’ buying habits — enabling restaurants to adjust menus and dining options to better target customers’ preferences.

Impact #1

With omnidirectional scanning at the checkout counter, cashiers can process customer orders much quicker than with the previous in-line scanners because they no longer have to carefully line up barcodes.

Impact #2

Individual restaurants have dramatically streamlined checkout processes as a result: Customer wait times have decreased, while cashier accuracy has improved.

Impact #3

With its digital loyalty program, Muscle Maker Grill has gained better insights into its customers’ buying habits — enabling restaurants to adjust menus and dining options to better target customers’ preferences.

Benefit #1	Implemented 200 Honeywell scanners across restaurants.

Benefit #1

Implemented 200 Honeywell scanners across restaurants.

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Overview

Healthy Fast Food Chain Speeds Checkouts, Offers Targeted Deals with Help of Honeywell

Operational Impact

Quantitative Benefit