Iris
Case Studies
Harnessing the Power of Investment for Positive Change
Overview
Harnessing the Power of Investment for Positive ChangeIris |
Electrical Grids Finance & Insurance | |
Sales & Marketing | |
Operational Impact
The campaign successfully reframed the perception of investment from being solely about financial return to being a force for positive change. It highlighted the social return of investment, such as jobs created, technologies developed, medicines discovered, and solutions unearthed. The campaign also showcased real-life examples of how investment can lead to advancements in technology, such as prosthetics, improving the future for individuals and others. The quick transitions in the video between many different parts of society reinforced the message that positive investments lead to a positive effect on much more than just individuals. The campaign was a comprehensive integration across multiple platforms, reaching a wide audience. | |
Quantitative Benefit
The campaign was successfully launched across multiple platforms including TV, OOH, radio, press, digital advertising, social, and PR in November 2021. | |
The campaign was based on research findings that more than half of people (54%) believe investing their money can have a positive impact on society. | |