Trumpia Case Studies Gospel Truth Magazine : 10,000 people opt-in with Trumpia’s SMS Platform in 30 days

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	Gospel Truth Magazine : 10,000 people opt-in with Trumpia’s SMS Platform in 30 days Trumpia

Gospel Truth Magazine : 10,000 people opt-in with Trumpia’s SMS Platform in 30 days

Trumpia

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	Gospel Truth Magazine (GTM) wanted to expand their subscription-based publication and get users engaged in promotions, sweepstakes, and music news. They saw an opportunity in SMS as a push marketing vehicle, which could help stimulate existing customer loyalty through 1:1 communications via consumers' personal devices. They aimed to use SMS to build customer loyalty, promote timely offers, and ultimately build brand awareness. Read More
About Customer	Gospel Truth Magazine is a publication of Worldwide Gospel Records that provides information about the Gospel Music Industry in a unique fashion. The magazine appeals not only to Gospel Music lovers and the church community but to all who seek entertainment and news information. GTM's services expand to print, television, radio, and the internet. These properties include GospelTruthMagazine.com, GospelTruthRadio.com, and more. Read More
Solution	Gospel Truth Magazine utilized Trumpia's SMS Platform to advertise the keyword 'Believe' and 'Truelove' on the shared short code 69302. They effectively used social media (Facebook, Youtube, and Twitter) and created two customized online sign up pages (OSP) to obtain customer information on their homepage, thereby increasing their mobile subscription list. Trumpia also gave GTM the ability to send out automated SMS marketing messages according to customers' interest in a particular artist and/or album release. This allowed the magazine to add digital messaging to its latest promotional campaigns. Furthermore, GTM utilized Trumpia's Mobile Voting feature to engage their customers and create a fun contest for their subscribers. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

Gospel Truth Magazine (GTM) wanted to expand their subscription-based publication and get users engaged in promotions, sweepstakes, and music news. They saw an opportunity in SMS as a push marketing vehicle, which could help stimulate existing customer loyalty through 1:1 communications via consumers' personal devices. They aimed to use SMS to build customer loyalty, promote timely offers, and ultimately build brand awareness.

About Customer

Gospel Truth Magazine is a publication of Worldwide Gospel Records that provides information about the Gospel Music Industry in a unique fashion. The magazine appeals not only to Gospel Music lovers and the church community but to all who seek entertainment and news information. GTM's services expand to print, television, radio, and the internet. These properties include GospelTruthMagazine.com, GospelTruthRadio.com, and more.

Solution

Gospel Truth Magazine utilized Trumpia's SMS Platform to advertise the keyword 'Believe' and 'Truelove' on the shared short code 69302. They effectively used social media (Facebook, Youtube, and Twitter) and created two customized online sign up pages (OSP) to obtain customer information on their homepage, thereby increasing their mobile subscription list. Trumpia also gave GTM the ability to send out automated SMS marketing messages according to customers' interest in a particular artist and/or album release. This allowed the magazine to add digital messaging to its latest promotional campaigns. Furthermore, GTM utilized Trumpia's Mobile Voting feature to engage their customers and create a fun contest for their subscribers.

Impact #1	GTM was able to engage in future marketing campaigns and target more relevant customers than ever before.
Impact #2	They could quickly and easily tell people about music promotions, upcoming album releases, and events.
Impact #3	They were able to tie in their multimedia marketing campaigns (picture and video), email marketing, and instant messaging using just one platform to send campaigns and event invitations to their distribution lists.

Impact #1

GTM was able to engage in future marketing campaigns and target more relevant customers than ever before.

Impact #2

They could quickly and easily tell people about music promotions, upcoming album releases, and events.

Impact #3

They were able to tie in their multimedia marketing campaigns (picture and video), email marketing, and instant messaging using just one platform to send campaigns and event invitations to their distribution lists.

Benefit #1	Within a month of their campaign, 10,000 mobile numbers signed up through their keywords from flyers, printed publications, websites, blogs, as well as a number of social media outlets.

Benefit #1

Within a month of their campaign, 10,000 mobile numbers signed up through their keywords from flyers, printed publications, websites, blogs, as well as a number of social media outlets.

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Overview

Gospel Truth Magazine : 10,000 people opt-in with Trumpia’s SMS Platform in 30 days

Operational Impact

Quantitative Benefit