Google Case Studies Google Tag Manager 360 offers GoPro more control and marketing flexibility

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	Google Tag Manager 360 offers GoPro more control and marketing flexibility Google

Google Tag Manager 360 offers GoPro more control and marketing flexibility

Google

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Electronics
Applicable Functions	Sales & Marketing
Use Cases	Digital Thread
Services	System Integration
Challenge	GoPro, the world's leader in wearable and gear-mountable cameras and digital devices, was facing a challenge with the management of its digital marketing activities. The growing popularity of GoPro products led to an increase in the complexity of their digital marketing activities. This resulted in dozens of tags measuring countless engagement activities across its web properties. Over time, managing versions, deployments, and changes of these tags had become a burden. As the company grew, it was critical to find a way to manage tags that would scale as the marketing strategy evolved. Read More
About Customer	GoPro is a company that makes incredibly popular wearable and gear-mountable cameras and digital devices. The brand has quickly grown to become the world’s leader in its field. With the growing popularity of GoPro products and the accompanying complexity of their digital marketing activities, GoPro found itself with dozens of tags measuring countless engagement activities across its web properties. The company is headquartered in San Mateo, California. Read More
Solution	Analytics Pros, a digital analytics and optimization agency, introduced GoPro to Google Tag Manager 360, part of the Google Analytics 360 Suite. Tag Manager 360 organizes marketing and analytics tags and reduces the burden on IT. Analytics Pros led a comprehensive migration of GoPro’s tags to Tag Manager 360. The platform was deployed across multiple technology platforms in a matter of days, immediately giving GoPro greater control over a wide range of website tags in one, integrated tool. These included Google Analytics 360 tags, AdWords Conversion Tracking tags, Voice of customer & heatmapping tags, Remarketing tags for multiple platforms, DoubleClick Floodlight tags, and Custom tracking pixels. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Digital Thread

Services

System Integration

Challenge

GoPro, the world's leader in wearable and gear-mountable cameras and digital devices, was facing a challenge with the management of its digital marketing activities. The growing popularity of GoPro products led to an increase in the complexity of their digital marketing activities. This resulted in dozens of tags measuring countless engagement activities across its web properties. Over time, managing versions, deployments, and changes of these tags had become a burden. As the company grew, it was critical to find a way to manage tags that would scale as the marketing strategy evolved.

About Customer

GoPro is a company that makes incredibly popular wearable and gear-mountable cameras and digital devices. The brand has quickly grown to become the world’s leader in its field. With the growing popularity of GoPro products and the accompanying complexity of their digital marketing activities, GoPro found itself with dozens of tags measuring countless engagement activities across its web properties. The company is headquartered in San Mateo, California.

Solution

Analytics Pros, a digital analytics and optimization agency, introduced GoPro to Google Tag Manager 360, part of the Google Analytics 360 Suite. Tag Manager 360 organizes marketing and analytics tags and reduces the burden on IT. Analytics Pros led a comprehensive migration of GoPro’s tags to Tag Manager 360. The platform was deployed across multiple technology platforms in a matter of days, immediately giving GoPro greater control over a wide range of website tags in one, integrated tool. These included Google Analytics 360 tags, AdWords Conversion Tracking tags, Voice of customer & heatmapping tags, Remarketing tags for multiple platforms, DoubleClick Floodlight tags, and Custom tracking pixels.

Impact #1	Streamlined tag deployment
Impact #2	Reduced lead time requirements for new campaign launches
Impact #3	Enabled seamless management of all tags across GoPro digital platforms

Impact #1

Streamlined tag deployment

Impact #2

Reduced lead time requirements for new campaign launches

Impact #3

Enabled seamless management of all tags across GoPro digital platforms

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Overview

Google Tag Manager 360 offers GoPro more control and marketing flexibility

Operational Impact