Google
Case Studies
Google Mobile App Analytics in Game Design and Optimization
Overview
Google Mobile App Analytics in Game Design and OptimizationGoogle |
Analytics & Modeling - Real Time Analytics Analytics & Modeling - Big Data Analytics | |
Electronics | |
Product Research & Development | |
Predictive Quality Analytics Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
Moved the total time spent in game vs. other screens from #4 to #1 | |
Optimized average turn duration from 3.08 minutes to 2.10 minutes | |
Reduced screens per session from 15.5 to 8 (cleaner UV/less back and forth) | |
Quantitative Benefit
Streamlined reporting due to the increased simplicity, fidelity, and accessibility that Google Analytics provides | |
Development is no longer a strictly qualitative process, but is supported and elevated through the use of analytics and data on a daily basis | |