Google Case Studies Google Data Studio makes reporting a breeze for Genesys

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	Google Data Studio makes reporting a breeze for Genesys Google

Google Data Studio makes reporting a breeze for Genesys

Google

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Industries	Telecommunications
Applicable Functions	Business Operation
Services	Data Science Services
Challenge	Genesys, a leader in customer engagement solutions, was facing challenges in data efficiency and communication across the company. The marketing and product teams at Genesys were passionate about using data to optimize their user experience and marketing channels. However, the problem wasn’t getting the data, it was showing the data. The different offices and executives around the world had trouble logging in to view the data — and once they did, the reports were intimidating and confusing. To improve this situation, Genesys turned to Analytics Pros, a digital analytics agency. Read More
About Customer	Genesys is a leader in both cloud and on-premise customer engagement solutions, providing more than 25 billion best-in-class customer interactions each year. Its technologies are used by more than 10,000 companies in over 100 countries, making Genesys the top provider of its kind for 25 years in a row. As a customer experience platform, Genesys helps clients nurture great relationships with customers, and creates seamless user journeys across all channels and devices. Read More
Solution	Analytics Pros and Genesys decided to use Google Data Studio to transform the way teams across Genesys accessed and used data. They ran a pilot project where they combined multiple data sets into self-service, fully customizable dashboards on Data Studio. The pilot was a huge success: Regional teams were thrilled to have meaningful dashboards, and even executives started using and sharing reports. Following the success of the pilot, they decided to take Data Studio to the next level, creating automated dashboards that replaced weekly and monthly manual processes. By making dashboards that are easy to access and easy to use, Genesys has turned data into an important part of the company’s culture. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Services

Data Science Services

Challenge

Genesys, a leader in customer engagement solutions, was facing challenges in data efficiency and communication across the company. The marketing and product teams at Genesys were passionate about using data to optimize their user experience and marketing channels. However, the problem wasn’t getting the data, it was showing the data. The different offices and executives around the world had trouble logging in to view the data — and once they did, the reports were intimidating and confusing. To improve this situation, Genesys turned to Analytics Pros, a digital analytics agency.

About Customer

Genesys is a leader in both cloud and on-premise customer engagement solutions, providing more than 25 billion best-in-class customer interactions each year. Its technologies are used by more than 10,000 companies in over 100 countries, making Genesys the top provider of its kind for 25 years in a row. As a customer experience platform, Genesys helps clients nurture great relationships with customers, and creates seamless user journeys across all channels and devices.

Solution

Analytics Pros and Genesys decided to use Google Data Studio to transform the way teams across Genesys accessed and used data. They ran a pilot project where they combined multiple data sets into self-service, fully customizable dashboards on Data Studio. The pilot was a huge success: Regional teams were thrilled to have meaningful dashboards, and even executives started using and sharing reports. Following the success of the pilot, they decided to take Data Studio to the next level, creating automated dashboards that replaced weekly and monthly manual processes. By making dashboards that are easy to access and easy to use, Genesys has turned data into an important part of the company’s culture.

Impact #1	Company-wide access to shareable graphs and insights
Impact #2	Streamlined process that reduced manual reporting
Impact #3	Dashboards are now projected on screens around the office to keep people in the loop

Impact #1

Company-wide access to shareable graphs and insights

Impact #2

Streamlined process that reduced manual reporting

Impact #3

Dashboards are now projected on screens around the office to keep people in the loop

Benefit #1	Reduced manual reporting by 72 hours each quarter

Benefit #1

Reduced manual reporting by 72 hours each quarter

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Overview

Google Data Studio makes reporting a breeze for Genesys

Operational Impact

Quantitative Benefit