Google
Case Studies
Google Attribution 360 lets Erwin Penland see holistic marketing impact
Overview
Google Attribution 360 lets Erwin Penland see holistic marketing impactGoogle |
Analytics & Modeling - Real Time Analytics | |
Finance & Insurance | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
Erwin Penland could see the complex relationships between touchpoints, campaigns, and channels. | |
Data-driven attribution, ad verification, and optimization recommendations enabled the agency to put each marketing dollar to the best use. | |
Erwin Penland could optimize Advance America’s display and search investments by monitoring page location and user-level visibility to avoid wasted placements and move ad dollars to placements with the best ability to improve conversions. | |
Quantitative Benefit
Gained 19% more conversions without raising budgets | |
Reduced overall eCPC by 27% | |
Lowered eCPA by 14 to 20% in each of the first three months | |