Google
Case Studies
Google Attribution 360 insights boost new and repeat business for ideeli
Overview
Google Attribution 360 insights boost new and repeat business for ideeliGoogle |
Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Demand Planning & Forecasting | |
Data Science Services | |
Operational Impact
A clear view of past performance allowed the ideeli team to make better decisions, fast. Within just three months, the team had moved their media spend to top performing placements and eliminated all inefficient ad placements. | |
Upping their measurement game helped ideeli to exceed their marketing goals. The team grew new members while reducing cost per action by 14%. | |
Cost savings helped the brand justify more ad spend to engage prior customers, as well as funding for a new retargeting campaign that boosted repeat purchases by more than 30%. | |
Quantitative Benefit
Increased member sign-ups at 14% less cost | |
Boosted repeat purchases by 30% | |